Learn Chiropractic Marketing Inside of Club 365

One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

Yes, it can be difficult to figure out what you can and should do.

And yes, it can be quite a feat to convince yourself that social media should be part of your marketing plan and strategy.

But, armed with the right knowledge and metrics, it is possible.

And now, through Club 365, that possibility becomes your reality.

What is Club 365 & Why Should You Care?

Club 365 is an exclusive, members-only side of Next Generation Chiropractor.

And, as its name implies, it’s a resource that you can plug into 365 days a year from the convenience of your own home, office, or mobile device.

Club 365 will provide valuable content that you can use immediately to kickstart your online marketing efforts.

It is designed as a one stop shop for all of your content marketing, email marketing, mobile marketing, and social media marketing needs.

Let’s face it… you run a busy practice which makes it difficult, if not impossible, to keep up with all the changes that are going on.

You really don’t have time to visit hundreds of other sites and do the research to learn what I’m going to provide inside of Club 365.

That’s what I’m here for!

I’m going to be a resource for you that you can tap into and find out about new and cool things that are being used by some of the top Internet marketers out there without YOU having to scour the web looking for them yourself.

And, I’ll even show you how to use them!

Matter of fact, I’ll cover some of the tips and tricks that I use for not only myself but other chiropractors as well as other businesses inside of the chiropractic profession.

What’s Include with Membership?

Try this for starters…

• Blogging – The face of business is evolving, now it’s just as important to be human as it is to create better widgets. A blog gives your practice a way to showcase its personality and culture in a sort of online headquarters. There are a lot of software platforms available for blogging, including Blogger, Posterous, Tumblr, Movable Type, and TypePad. I’ll give you a quick lay of the land, but I’m going to focus on one of the most popular blog platform choices: WordPress.
• Content Marketing – Basically, content marketing is the art of communicating with your patients and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
• eMail Marketing – Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media. Why? Because it moves the conversation about your business or information product to a more personal environment — the in-box. I’ll show you how to get the most out of your email marketing strategies and campaigns.
• Facebook – At this point, you have heard of social media and inbound marketing. Maybe you’ve experimented with Twitter and checked out your kids’ Facebook profiles, and you can see the value for college students who want to make sure they’re all at the same bar on Saturday night. But why does any of this matter to you or your business? I’ll explain inside my Facebook library.
• Google Places – 34% of people today use Google Maps to find a local business. That number will continue to grow as more people access local information via mobile devices. But here’s the SHOCKER … Less than 3% of businesses have “CLAIMED” their local listing through Google Places. And, even if they DID claim their listing, most of them are missing the main key to connecting Google Places to their market. Inside my Google Places library, learn what the main key is and start utilizing it!
• Google+ – Google has beautifully integrated search with their +1 button, Google+ profiles, and now Google+ Page for Businesses. This strategy ties everyone who needs to be found online back into their system. In other words, their ecosystem is extremely important to you and your business if you want any lasting footprint online. Learn how to get the most out of this powerful new social media network inside my Google+ library.
• LinkedIn – Executives from all of the Fortune 500 companies are on it, and many even use LinkedIn for recruiting and hiring. But it’s not just for the big guys! LinkedIn is a valuable resource for chiropractors because you can grow relationships and drive new business. I’ll show you how to put LinkedIn to work for you inside my LinkedIn library.
• Location-Based Services – By the end of 2011, Nielsen expected that 1 in 2 Americans would have a SmartPhone. That means more people will access the web from their mobile device and connect with brands on the fly than ever before. Using Location-based services, your practice can tap into that on-the-go market by producing special offers and making it easy for your customers to spread the word about your business. Find out more inside the Location-Based Services library.
• Mobile Marketing – Consider these STATS … OVER 50% of those that connect to the Internet today are doing so via a mobile device. LOCAL MOBILE SEARCH volume is growing exponentially at 50% every year. 80% OF SEARCHERS research online before purchasing in a 10-20 mile radius. THE #1 ACCESS METHOD for local information is the mobile browser with 20.7 million users per month. LOCATION-BASED SERVICES are expected to drive mobile retail. 48% OF ALL INTERNET USERS come from just five countries. THE AVERAGE iPHONE USER only spends 45% of his on-device time making voice calls. Are you profiting from the Mobile Local Connection? If not, I’ll show you how inside the Mobile Marketing library.
• QR Codes – A QR Code (short for “Quick Response” Code) is a 2-dimensional digital symbol that your customers can scan with their mobile phone to get access to specific content via the mobile web for free. Using a free QR Code Reader on most mobile phones, people simply scan the code and are redirected to your awesome mobile web content! I’ll discuss how to get the most out of this amazing technology inside the QR Codes library.
• Ratings & Reviews – Ratings and Review sites like Yelp, CitySearch, and TripAdvisor are web-based services that help people find great local businesses. They’re places where people post their opinions and come to discover or research a product or service. So it’s important to have a listing on these sites! Whether you’ve set up a listing, or a customer has done so for you, chances are your business is already listed on several review sites. In this library, I’ll show you how to “claim” your listing to ensure that your information is correct.
• Twitter – Twitter is a Microblogging service, Social Network, Real-Time Information Network and Social Search Engine all rolled into one. In short, Twitter is a place where people share what’s on their mind – and it can be great for your business. I’ll show you how inside the Twitter library.
• YouTube – Video is currently the fastest growing website feature for small businesses. Why? Adding video to your website can help you improve customer relationships, and increase profits and brand awareness. The best news is that you don’t need to be a Hollywood producer to get started. In fact, some of the most popular videos are simple, straightforward, and shot by amateurs. And most importantly, they are short – less than 3 minutes. I’ll show you how inside the YouTube library.

And much, MUCH more!

To find out more about this incredible resource, make sure you visit Club 365 today!