How to Deliver Your Chiropractic Blog to Mobile Phones like the Android, BlackBerry, and iPhone with Ease

February 3, 2010

According to comScore, the number of people using mobile devices to access news and information online more than doubled from January 2008 to January 2009.
Since those numbers will only increase with time, it’s smart to start delivering your blog’s content in a more mobile-friendly format.
If you’ve ever accessed Next Generation Chiropractor via your iPhone, iPod [...]

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4 Truths Every Chiropractor Should Know About Social Media Marketing

February 1, 2010

Over this past weekend, I had the wonderful privilege of speaking to a fairly large group of both chiropractors and chiropractic assistants in Atlanta, Georgia.
As always when I address this crowd, the audience was not only a pleasure to speak to but the presentation was well received. For that, I’m forever grateful!
Obviously, my focus [...]

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5 Lessons Chiropractors Can Learn from Apple Products like the iPad

January 27, 2010

If you haven’t heard already, today was Apple’s first major media event of 2010. It was held at 10 a.m. Pacific Time at San Francisco’s Yerba Buena Center for the Arts Theater. And, yes, I was tuned in like a kid on Christmas morning!
To be honest, you’d have to be living under a rock to [...]

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How to Bring Your Chiropractic Patient Education into the 21st Century

January 25, 2010

With technology advancing at such a blistering pace, it sometimes seems impossible to keep up. From software updates to social media networks, a day doesn’t go by where innovation rests.
As an entrepreneur, one of the keys to success in this new digital world is to not only be cognizant of change but also be willing [...]

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5 Examples of Videos that Went Viral Thanks to YouTube

January 22, 2010

One of my goals for 2010 is to schedule more rest and relaxation. Not because I’m lazy and looking for the easy way out but rather the opposite — I tend to work excessively.
Now, don’t get me wrong, being melancholy is great! But, if I didn’t have a sanguine wife to help balance my personality [...]

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Why Using the Rule of Three in Your Chiropractic Presentations is Smart

January 20, 2010

Next Wednesday, January 27, marks another special media event by my favorite Fortune 500 company, Apple. Although I’m really looking forward to what Steve Jobs and company have up their sleeves, my purpose today isn’t to bore you with rumors and speculations of their game changing technology.
Instead, I’d like to provide you with Steve Jobs’ [...]

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3 Mistakes to Avoid When Building Your Chiropractic Brand Online

January 18, 2010

In today’s business world, it’s common knowledge that having an online identity is a must. If you’re not online, you’re not being seen.
But, for those naysayers and late-adopters who think that being online is irrelevant, take a look at these numbers:
In November of 2009, Google powered around 9.5 billion searches just from the United States [...]

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Social Media Marketing for Chiropractors: Is There a ROI?

January 14, 2010

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.
Today, I’d like to revisit that post but in a different way. Instead of writing [...]

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Why Chiropractors Need to Become Content Publishers

January 13, 2010

Over the holidays, I re-read a book by Joe Pulizzi and Newt Barrett titled Get Content Get Customers. If you haven’t read this book, then I highly encourage you to do so.
In essence, the book maps out very specific inbound marketing strategies that any chiropractor can successfully implement.
Plus, as an added bonus, it provides [...]

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How to Tweet Your Chiropractic Blog Posts Using Google’s Feedburner Socialize Option

January 11, 2010

I‘ve been a big fan of Twitterfeed for quite some time. Matter of fact, it was the main way I fed blog posts into Twitter’s timeline.
Did you notice I said was?
You see, Google recently added the same option within their Feedburner service and it rocks!
Don’t get me wrong. It doesn’t have too many more [...]

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