Traditionally, newspapers, flyers, postcards, yellow pages and newsletters have been the vehicle of choice for most chiropractors. However, most of one’s efforts were based on a hope and a prayer. The hope was that someone would read and respond to the ad followed by a prayer that enough business would be created to pay for [...]
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How to Know What the Buyer Wants
Now that you understand the power of content, it’s time to put pen to paper. In other words, you need to start developing content that will attract prospects. We scratched the surface on how this is accomplished in our last post. To recap, you must generate content that is focused toward meeting the wants and [...]
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Content is King — Now What?
In our last post, we established that content is king. But, if you don’t have content, then your kingdom is without a ruler. And, we all know what type of chaos that can cause! You see, it’s a buyer’s market. What the buyer wants and desires gets priority. How does the buyer buy?
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Who's King of Your Office?
Is it you, doctor? How about your technique? Maybe it’s your multiple degrees or diplomate status? In reality, none of the above really matters from the business standpoint. You can be the greatest chiropractor in the world but if you don’t know how to run a business, you won’t be in practice for long.
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What is a Blog and Why do You Need One?
A blog is defined by Wikipedia as “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video”. The key to Wiki’s definition is that it is a web site. This is important because a web site becomes an extension of [...]
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