August 10, 2011 By 4 Comments

the Weekly Sticky: Chiropractic Patient Education Made Easy

the Weekly StickyI love the quote by Stephen Covey that says, “Technology is a wonderful slave but a horrible master”.

In essence what Dr. Covey is saying is don’t be intimidated by it but instead embrace it. If you do, you won’t be limited and can more fully appreciate its power.

As a chiropractic entrepreneur, it’s your job to run your practice like a Fortune 500 company. You may not have stockholders that hold you accountable but you should at least pretend like you do since every decision you make ultimately affects your business’s bottom line.
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May 23, 2011 By 2 Comments

How Chiropractors Can Easily Survey Website Visitors

kissinsights-surveyIf you’re a business owner and chiropractic entrepreneur, you don’t need me to remind you how important statistics are to the health and future growth of your chiropractic practice. Correct numbers not only speak volumes on what you’re doing correctly but also on what needs to be fixed.

However, outside of cold hard stats, another area that needs constant monitoring is your customer service program. Smart chiropractors not only have systems in place that allow patients to give accurate assessments but also monitor that input so that their business doesn’t run aground unexpectedly simply by not paying attention.

Consequently, producing super satisfied customers becomes our goal. Without them, we can forget about creating self-sustaining, referral-based practices.

That being the case, let me ask you, how well are you doing? Do you have a system in place that allows patients to tell you straight from your webiste?
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April 25, 2011 By 4 Comments

17 YouTube Videos You May Have Missed

YouTubeDo you know which search engine is the second largest on the Internet? Did you guess Bing? What about Yahoo? If either one of those were your choice, then unfortunately you’re wrong.

The second largest search engine on the Internet today is YouTube.

You may be thinking YouTube? Really?

Yes, YouTube. Most people don’t think of it as a search engine but it is — and a rather unique one at that. Instead of returning text-based content obviously it returns video content.

Another thing you may not know is that Next Generation Chiropractor has a YouTube channel. And even though I don’t use it like I should, you’ll still find valuable information that’ll help build a more powerful and productive chiropractic blog.

So today, I’d like to feature 17 YouTube Videos You May Have Missed from my Next Generation Chiropractor YouTube channel. They are as follows:
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April 1, 2011 By 12 Comments

Why Next Generation Chiropractor Has Reason to Celebrate

CelebrateToday is April 1st, 2011. And, even though it’s April Fool’s Day, I’m not joking when I tell you that Next Generation Chiropractor has been online for exactly two years to the day.

To be honest, it’s hard to believe. It seems like yesterday that I published its first post and watched as its stats reported new traffic. Thanks to pre-thought, planning, and Twitter! ;-)

Today, Next Generation Chiropractor has over 250 published articles devoted to training chiropractors on how to use blogs and social media to help grow their chiropractic practices. And, it’ll remain focused on that mission.

How?
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March 28, 2011 By Leave a Comment

3 Things That Should Never Change With Your Chiropractic Local Listing

Google MarkerAs the landscape for search expands more toward local, chiropractors need to realize that a successful web presence isn’t just tied to search engine optimized content anymore. Instead, it now requires a player in two games instead of one.

The first game remains the same — one that generates consistent and relevant content through a blog in order to benefit from the long tail effect. This guarantees success well into the future when trying to build a strong web presence.

The second is more location-based — one that feeds specific and correct information about one’s business into the Big Three, aka Google, Yahoo, and Bing, and hundreds of smaller directories.
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March 22, 2011 By Leave a Comment

Chiropractic Blog Designs Will Launch New Blog On April 4

Chiropractic Blog DesignsChiropractic Blog Designs is a web design, development, and hosting company for chiropractors. Its purpose is to help chiropractors smoothly transition into the world of blogging so that they can market their practices without too much of a learning curve.

One way this is accomplished is by building websites with WordPress. If doctors are familiar with Microsoft Word or any other text editing software, then they’ll feel right at home using the Visual Editor that’s built within WordPress.

In addition, they’ll gain the power of one of the most search engine optimized blogging platforms available today right out of the gate. This is important when trying to gain that coveted page one spot with Google or other major search engines.
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March 14, 2011 By 6 Comments

3 Ways to Market Local Using Mobile for Chiropractors

Market Local Using MobileAs more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

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February 23, 2011 By 10 Comments

Twitter Basics for Chiropractors: It’s Not About You!

TwitterI opened my first Twitter account on May 1, 2008. In Twitter years, that’s a long time ago!

But, as of this writing, I now have 12 Twitter accounts that serve various purposes.

For example, I have one for this blog, @NextGenChiro, one for my web design company, @ChiroWebDesigns, one for my membership site for beginning chiropractic bloggers, @BloggingChiros, et cetera.

Now I know what some of you are thinking … where do I find time to sit around and manage twelve Twitter accounts on any given day?

Truth be known, I don’t.
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November 11, 2010 By 6 Comments

How to Hyperlink Text Within Your Chiropractic Blog Posts

HyperlinkMaintaining a chiropractic blog is one of the smartest things chiropractors can do to market their products and services through the Internet.

Not only are blogs indexed more rapidly than most other sites, but they also provide ways for chiropractors to quickly announce upcoming events, promotions, and other happenings that are associated with their chiropractic practice.

If you’re new to this blog and are having difficulty wrapping your head around the above statement, then I highly suggest that you signup to receive my newest free ebook titled Why Chiropractic Blogs Should Be Chiropractors’ Internet Marketing Tool of Choice.

Within the ebook, you’ll discover the following:
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November 3, 2010 By 6 Comments

3 Ways Chiropractic Blog Designs Help Chiropractors Get Online Fast

Since the inception of Next Generation Chiropractor, I’ve been incessantly focused on educating chiropractors on the importance of using blogs and social media to help grow their online presence, educate the world about chiropractic, and more efficiently market their products and services.

If you haven’t noticed, I’ve really poured my heart and soul into this to help those who want to be helped but are technically challenged.

Regardless, I also understand that there are chiropractors that simply don’t want to learn the technical components but rather just want to get online quickly, inexpensively, and efficiently.

For them, I launched Chiropractic Blog Designs.
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