This is a guest post by Dr. Jon P. Heins of Belvidere, New Jersey.

Before I ever started using a blog and social media to market my chiropractic practice I used direct mailings. I’d pick a topic or condition of the month, create a postcard or newsletter around the condition, and have my office manager mail it out to our existing patients and certain individuals in the community. I’ll give you a good example of whom I’m referring to a little later in this post.

Then, when I found Dr. MacNamara’s blog Next Generation Chiropractor via a Twitter search I immediately got the concepts of inbound marketing, blogging, and connecting with patients and prospective patients with social media sites like Facebook and Twitter. Since, I’ve been doing this all along but in paper form via direct mailings.

So why should you tie them together?
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