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Why I switched from Wibiya to the Meebo Toolbar

On February 12, 2010, I announced the introduction of the Wibiya toolbar for Next Generation Chiropractor’s site. For more on its background, please see How to Engage Your Chiropractic Blog Readers Through the Wibiya Toolbar.

After taking the toolbar through its paces, I must confess that the results have been satisfactory. The bottom line is that the toolbar did increase engagement with my content and helped boost awareness through both Facebook and Twitter.

However, even though I’ve been pleased with its results, I’m constantly trying new things and services. Therefore, I’ve uninstalled Wibiya and installed Meebo to see what all the hype has been about.

Why?
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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 3

“Social media sites are tools to be used.
Blogs and websites are assets to be owned and grown.”
Brian Clark of CopyBlogger

blogNow that I’ve laid a foundation to build upon, let’s start delving into why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice.

But, before we get started, let me remind you that this is a series of blog posts that will run through the entire month of April. The reason why I broke the topic into a series is because the answers require more elaboration than one blog post can handle.

So, by the time you finish the series, you should have a nice resource to come back to as you move more aggressively into inbound marketing.

With that said, I want you to focus intently on the opening quote of this post.
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An Introduction to Social Media for Chiropractors

Unless you’ve been living under a rock, you probably have heard of social media networks like facebook and myspace.

And, like most professionals, have made the misconception that social media is “just a fad” or “just for teenagers”.

Well, neither assumptions are true. Social media is here to stay.
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How to Setup a Blog for Your Chiropractic Practice

Now that you understand the basic concept of blogging and its importance to growing your practice, let’s take a closer look at how to setup a blog.

Before we do so, however, let me preface this post by saying that some of the topics covered from this point forward may be elementary for some of you. Nevertheless, it is my intention to introduce the concepts to lay a firm foundation for the beginner before diving into deeper and more advanced material.
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