How to Keep Your Chiropractic Blog Updated Without Writing a Word

Chiropractic MarketingOne of the biggest struggles I see chiropractors face when they commit to launching a chiropractic blog is keeping it consistently updated with valuable content.

When approached on why they don’t, the excuses are many. Some say they don’t have time to blog. Others say they don’t know what to write about or don’t know how to use their blogging software.

Even more say they don’t know how to target their articles so that they show up in search engines while still maintaining their appeal to various readers.

Because of these and a myriad of others excuses, I’m constantly looking for ways to help chiropractors reap the benefits of blogging without the hassle of writing. Let’s face it — not everyone is a writer or enjoys writing.

So in today’s post I’d like to feature one of my solutions on how to keep your chiropractic blog updated without writing a word.

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WordPress 3.3: What’s New for Chiropractors

WordPress 3.3I’m a HUGE fan of WordPress.

Always have been and probably always will be.

This blog, Next Generation Chiropractor, as well as the majority of websites I build for Chiropractic Blog Designs’ customers, runs on a self-hosted version of WordPress built within the amazing Genesis Framework.

If you’re not sure if a self-hosted website is the correct decision for your business, then checkout this wonderful Infographic that explains the difference between a Self-Hosted vs. a free WordPress-hosted website.

If your current website runs on WordPress, make sure you or your webmaster update to the most current version. Not only will this protect your site but will also give you access to their latest goodies.

What goodies am I talking about?

Click the Continue Reading button below to find out. ;-)

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VoicePress Helps Chiropractors Blog 3 Times Faster

Apple KeyboardDo you type slow?

Does it take you forever to type out a blog post?

Are you frustrated when you try to put thoughts to pixels?

If so, you may want to consider using dictation software to get the job done.

For WordPress users, there’s a simple solution that won’t cost you a dime.

It’s called VoicePress.

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How to Upgrade Your Chiropractic Blog to WordPress 3.2

WordPressOver Independence Day, Matt Mullenweg and his devoted WordPress Team released a major update to the extremely popular WordPress platform, version 3.2.

In today’s post, I’d like to walk you through three important steps you’ll need to take to make sure your upgrade goes smoothly.

But first, let’s get a little background on WordPress 3.2. According to Matt, WordPress has dedicated this release to noted composer and pianist George Gershwin.

Here’s what Mr. Mullenweg had to say about it …
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How to Add the Facebook Like Button to Your Chiropractic Blog

Facebook Like ButtonIn my last post, I introduced 6 Facebook strategies every chiropractor should know. The fifth strategy on the list was having an Engagement Strategy.

Even though engagement is an essential part, I don’t want you to think that it should only happen on Facebook. It should also happen on Twitter, Linkedin, YouTube, and your chiropractic blog.

Why your blog?

Because your blog should be the center of all your online marketing endeavors. By leveraging the power of social media you’ll not only be able to drive prospects back to your blog but also be able capture their email addresses for future communication and marketing.
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6 WordPress Plugins That I Recommend for Chiropractic Blogs

PluginFrom time to time, I’m asked what WordPress plugins I use on Next Generation Chiropractor. Instead of walking through my entire list, I typically recommend a handful that I feel will enhance and benefit one’s blog.

Now if your current website isn’t built in WordPress, then I recommend you read What’s a Blog?, Why Blog?, and Self-hosted vs. Free blogs. They’ll help you understand why a blog wins hands down each and every time.

But, if you’re already using WordPress, here are six WordPress plugins that I recommend using with your chiropractic blog.
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How to Get More Out Of Your Chiropractic Facebook Page

FacebookIf you’re using Facebook to promote and market your chiropractic practice, then I recommend that you watch today’s screencast. I cover the importance of having a landing page as well as how to take advantage of the banner section of your chiropractic page.

For a more in-depth discussion on landing pages, I encourage you to read and watch Why a Chiropractic Facebook Page is So Powerful. It dives deeper into the concept of landing pages and why you should have a “call-to-action” in order to stimulate “likes” to your page.

For more information on Facebook banners, check out 10 Creative Uses of the New Facebook Profile. It’ll give you some idea on how creative you can get with the banner section of your page.
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A Facebook Insights Update for Chiropractors

FacebookOn Monday, Facebook added some really nice new features to their already powerful Insights Dashboard. If you administer a Facebook Page for your chiropractic practice, you owe it to yourself to learn about these new updates.

To make things easier, you can download the official Facebook Insights Guide Update by clicking HERE.

As Facebook reminds us, having good analytics is key to successfully growing a business. For chiropractors, this relates to both your online as well as your offline presence.

For instance, web analytics give chiropractors the ability to determine if specific marketing campaigns are paying off. By not utilizing them, how do you determine the ROI for each campaign?

Remember, you’re the CEO of your own practice. Even though you may not be accountable to stockholders, you still need to run your chiropractic business like a Fortune 500 company. Plus, by being a good steward, you’re more capable of thwarting the effects of these turbulent economic times.
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Goodbye Thesis, Hello Headway!

Headway — The Drag & Drop Theme For WordPressSince its inception, Next Generation Chiropractor has always been built within Chris Pearson’s very solid premium WordPress framework, better know to all as Thesis. For this blog, it’s stood the test of time, my amateur hacks, and one well-received redesign without a glitch.

And for over two years, I’ve recommended it to those that are looking for one of the best WordPress themes available on the market today.

Matter of fact, if you’re into CSS and PHP, knock yourself out because you’ll need them with Thesis to truly design a killer blog.

But, if you’re tired of coding, hacking PHP, and are ready to get on with design, then you need to seriously look at Headway.
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Facebook Page Redesign 2011: 2 Resources Chiropractors Can Use Now

Facebook PagesFacebook unveiled its new design for Pages last Thursday, February 10th. Even though there’s been a few groans from Page administrators, for the most part the redesign is being embraced quite well.

Personally, I really like the new redesign. It’s clean, less cluttered, and gives administrators much more flexibility with its platform.

But, if you’ve been using your Facebook Page correctly and have upgraded to the new design, you’ll instantly notice that tabs are no longer hip. Instead, everything has been shifted to the left-side column much like your personal Facebook profile page.
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