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January 25, 2012 By Dr. Patrick MacNamara Leave a Comment

8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet Marketing Both Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

January 23, 2012 By Dr. Patrick MacNamara 2 Comments

SEO Copywriting for Chiropractors Made Easy

Chiropractic Internet marketing can be daunting for many practicing chiropractors.

Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.

Why?

Because content is king!

Don’t believe me?

March 28, 2011 By Dr. Patrick MacNamara Leave a Comment

3 Things That Should Never Change With Your Chiropractic Local Listing

As the landscape for search expands more toward local, chiropractors need to realize that a successful web presence isn’t just tied to search engine optimized content anymore. Instead, it now requires a player in two games instead of one.

The first game remains the same — one that generates consistent and relevant content through a blog in order to benefit from the long tail effect. This guarantees success well into the future when trying to build a strong web presence.

The second is more location-based — one that feeds specific and correct information about one’s business into the Big Three, aka Google, Yahoo, and Bing, and hundreds of smaller directories.
Continue Reading …

February 10, 2011 By Dr. Patrick MacNamara Leave a Comment

Survey for Chiropractors: Maximizing Your Marketing Efforts Locally

Checkmark Marketing locally is nothing new to a practicing chiropractor. Matter of fact, the majority of chiropractors are extremely well-versed on how to market locally through traditional mediums like newspaper ads, yellow page phonebooks, and val-pac coupons.

Unfortunately, many of these traditional tactics aren’t generating results like they used to, let alone creating adequate return-on-investment dollars. Instead, chiropractors are finding themselves wasting precious marketing dollars inside a paradigm that is slowly dying.

But, for the cognizant chiropractor, inbound marketing strategies have replaced traditional models. This paradigm shift has not only opened new doors for the practicing chiropractor but also laid the foundation toward a healthy web presence right out of the gate.
Continue Reading …

January 25, 2011 By Dr. Patrick MacNamara Leave a Comment

Eric Schmidt at Mobile World Congress

To help expand your concepts and shift your paradigms, today I’d like to share with you Google’s vision of the mobile future as presented by Eric Schmidt at the 2010 Mobile World Congress.

Yes, there’s not a great deal of text content included with today’s post but I figured this presentation will give you more than enough information to see where things are heading.

Listen up! If you want to dominate locally, you must start building a strong web presence via a blog, optimize it for mobile users, and link it locally through services like Google Places.

In short order, I’ll show you how to incorporate the latter part of the aforementioned so that you can start connecting the dots. In the interim, sit back and enjoy the presenation …
Continue Reading …

January 5, 2011 By Dr. Patrick MacNamara 4 Comments

MarketMeSuite 3 Will Change Internet Marketing For Chiropractors

Last August, I published an article that describes how MarketMeSuite helps chiropractors easily market chiropractic. I pointed out its main features, explained how it helps automate one’s marketing message, and shared some additional thoughts on why I’ve been a loyal user of MarketMeSuite before it even hit version 1.0.

Today is no different. MarketMeSuite, developed by PieDog Media, is still hands down the best Internet marketing tool I’ve seen and used. It takes the challenge out of distributing your content and helps you stay laser-focused on your target audience.

And, as an innovator, PieDog Media’s attention to detail as well as their openness to customer input is always appreciated. It’s no wonder why they naturally keep making a more stellar product that takes the difficulty out of Internet marketing.

With that said, I’m pleased to announce their “soon to be released” update, MarketMeSuite 3. It not only provides the same power and finesse that version 2 offers but also receives more game-changing features wrapped inside a more user-friendly graphical user interface.
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December 6, 2010 By Dr. Patrick MacNamara Leave a Comment

Ad Committee Allows Chiropractors to Track Calls from Advertisements

Last week I introduced LivingSocial as an exceptional way to test local marketing campaigns via email and the Internet. Hopefully some of you have had the opportunity to at least signup for their free service. If not, read LivingSocial Helps Chiropractors Market Locally to find out how.

Today, I’d like to introduce you to another amazing tool that tracks the actual phone calls coming into your office. Anyone can run a marketing campaign but do you know how to track them from start to call?

If not, then allow me to introduce you to Ad Committee — advertising smarter, not harder.

August 12, 2010 By Dr. Patrick MacNamara 6 Comments

Never Wait On Hold Again … With LucyPhone

As a small business owner, time is money. Thus the reason for making sure the system your practice runs on is smooth and efficient to guarantee profits.

So, as an entrepreneur, you need creative ways to harness the power of technology without it burdening your current system.

Dr. Stephen Covey couldn’t have said it better when he stated, “Technology is a wonderful slave but a horrible master!”
Continue Reading …

May 21, 2010 By Dr. Patrick MacNamara Leave a Comment

Start Blogging Today is Now LIVE!

Back in March, I wrote a post about Why Smart Businesses Use Blogs and Social Media to Grow Their Businesses. At the conclusion of that post, I mentioned a new project I was working on with some of the top business bloggers around.

I also gave you the opportunity to sign up for a special newsletter that would inform, enlighten, and prepare you for what was coming down the pike.

If you missed it or just weren’t paying attention, then listen up because today I’m EXCITED to announce that our new project, Start Blogging Today, has just gone LIVE!
Continue Reading …

April 17, 2010 By Dr. Patrick MacNamara 3 Comments

How Scribe Strengthens Your Chiropractic Content

In this month’s series, Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I’ve covered a great deal of ground in regards to writing valuable content as well as using powerful keywords that’ll connect you with prospects through organic search.

In Part 5, I mentioned several tools you can use to strengthen your chiropractic content both for major SERPs as well as social media networks.

One of those tools is Scribe, both a web-based and WordPress plugin that analyzes the content of web pages, blog posts, online press releases, et cetera …

As mentioned on Scribe’s About page …