Traditionally, newspapers, flyers, postcards, yellow pages and newsletters have been the vehicle of choice for most chiropractors. However, most of one’s efforts were based on a hope and a prayer.

The hope was that someone would read and respond to the ad followed by a prayer that enough business would be created to pay for them.

The fallacy with this approach is that you aren’t fulfilling the buyer’s wants. Instead, you are contributing to the advertising noise.
Continue Reading …