January 16, 2012 By 10 Comments

How Genbook Can Grow Your Chiropractic Practice

GenbookAs we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

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December 13, 2011 By 4 Comments

How to Run a Chiropractic Practice for Under $1000

Yeah, I know. That’s a bold title.

But in today’s economy, many chiropractors are looking for inexpensive ways to run and manage their chiropractic practices.

Today’s article doesn’t address the business model but rather the technology.

If you’re looking for an extremely efficient system, then I recommend AMC’s program for chiropractors already in practice or AMC’s Right Start program for student chiropractors.

Nevertheless, if I were just graduating from chiropractic college or starting a new practice, here’s what I would use.

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October 3, 2011 By Leave a Comment

Chiropractic Apps: iPhone & Android Apps for Chiropractors

Chiropractic iPhone & Android AppsIf you’re an Apple aficionado, you’re probably already aware of Apple’s big iPhone event that’s scheduled for tomorrow. If you have no clue on what I’m talking about, then see Brett Molina’s Report: Apple event slated for Oct. 4 that was featured in USA Today.

Just like previous events, Apple will hit a home run by unveiling new products and services that’ll transform the way we do business and enjoy life. It’s the former that I’d like to focus on today — transforming the way chiropractors do business.

Over 50% of those that connect to the Internet today are doing so via a mobile device. Local mobile search volume is growing exponentially at 50% per year. 80% of searchers research online before purchasing in a 10-20 mile radius. And, the #1 access method for local information is the mobile browser with 20.7 million users per month.

With so many prospects turning to mobile devices, I have to wonder how many chiropractors are capitalizing on this phenomenon or just simply letting business pass them by.

Is YOUR chiropractic practice ready?
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July 13, 2011 By 4 Comments

11 Ways to Market Your Chiropractic Practice Online Successfully

MarketRecently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.

One of the first questions I ask is do you have a blog.

Why?

Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.

Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.

Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.

Think I’m wrong?
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May 23, 2011 By 2 Comments

How Chiropractors Can Easily Survey Website Visitors

kissinsights-surveyIf you’re a business owner and chiropractic entrepreneur, you don’t need me to remind you how important statistics are to the health and future growth of your chiropractic practice. Correct numbers not only speak volumes on what you’re doing correctly but also on what needs to be fixed.

However, outside of cold hard stats, another area that needs constant monitoring is your customer service program. Smart chiropractors not only have systems in place that allow patients to give accurate assessments but also monitor that input so that their business doesn’t run aground unexpectedly simply by not paying attention.

Consequently, producing super satisfied customers becomes our goal. Without them, we can forget about creating self-sustaining, referral-based practices.

That being the case, let me ask you, how well are you doing? Do you have a system in place that allows patients to tell you straight from your webiste?
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May 21, 2011 By 10 Comments

How to Get More Out Of Your Chiropractic Facebook Page

FacebookIf you’re using Facebook to promote and market your chiropractic practice, then I recommend that you watch today’s screencast. I cover the importance of having a landing page as well as how to take advantage of the banner section of your chiropractic page.

For a more in-depth discussion on landing pages, I encourage you to read and watch Why a Chiropractic Facebook Page is So Powerful. It dives deeper into the concept of landing pages and why you should have a “call-to-action” in order to stimulate “likes” to your page.

For more information on Facebook banners, check out 10 Creative Uses of the New Facebook Profile. It’ll give you some idea on how creative you can get with the banner section of your page.
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April 18, 2011 By 5 Comments

11 Ways Chiropractors Can Build a Stronger Web Presence

Strong Web PresenceBack in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.

The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.

To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.

With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.

So, what makes for good content in Google’s eyes?
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April 1, 2011 By 12 Comments

Why Next Generation Chiropractor Has Reason to Celebrate

CelebrateToday is April 1st, 2011. And, even though it’s April Fool’s Day, I’m not joking when I tell you that Next Generation Chiropractor has been online for exactly two years to the day.

To be honest, it’s hard to believe. It seems like yesterday that I published its first post and watched as its stats reported new traffic. Thanks to pre-thought, planning, and Twitter! ;-)

Today, Next Generation Chiropractor has over 250 published articles devoted to training chiropractors on how to use blogs and social media to help grow their chiropractic practices. And, it’ll remain focused on that mission.

How?
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March 30, 2011 By 9 Comments

How To Add Facebook Questions to Your Chiropractic Facebook Page

Facebook Questions

Late last week, Facebook released a new version of its Questions Tool. Soon after that it began rolling out the feature to Facebook Pages.

The cool thing about Facebook Questions is that it gives chiropractors the ability to quickly survey fans, potential patients, as well as current patients on multiple things related to chiropractic, general health, et cetera…

As Facebook says, “Learn from your friends, see where people stand, and share what you know.”

Also, by creating quick polls, you can gather information quickly that’ll help you, for example, refine certain marketing campaigns, determine the benefits of participating in upcoming community events, and other scenarios that’ll potentially affect your business’s bottom line.

But, to take advantage of this new feature, you need to add Questions to your chiropractic Facebook Page. Here’s how …
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March 16, 2011 By 4 Comments

A Facebook Insights Update for Chiropractors

FacebookOn Monday, Facebook added some really nice new features to their already powerful Insights Dashboard. If you administer a Facebook Page for your chiropractic practice, you owe it to yourself to learn about these new updates.

To make things easier, you can download the official Facebook Insights Guide Update by clicking HERE.

As Facebook reminds us, having good analytics is key to successfully growing a business. For chiropractors, this relates to both your online as well as your offline presence.

For instance, web analytics give chiropractors the ability to determine if specific marketing campaigns are paying off. By not utilizing them, how do you determine the ROI for each campaign?

Remember, you’re the CEO of your own practice. Even though you may not be accountable to stockholders, you still need to run your chiropractic business like a Fortune 500 company. Plus, by being a good steward, you’re more capable of thwarting the effects of these turbulent economic times.
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