by 3 Comments

6 Facebook Strategies Every Chiropractor Should Know

FacebookWithout a doubt, Facebook is a force to be reckoned with. Not only does it sit at #2 among Alexa’s top website list but on some days it generates more page views than Google.

And, with a membership of over 650 million people, chiropractors should pay attention and get active on this social media network before more customers are lost.

Unfortunately, though, most chiropractors simply don’t know where to start. Sure, they’ve signed up, got a personal account, filled in some information, sent friend requests, and probably even created a page for their chiropractic practice. But if they don’t know what to do after that, they miss the enormous business opportunities that other small businesses are profiting from.

So today I decided to help lay the foundation for your chiropractic Facebook Page by covering the 6 Facebook strategies every chiropractor should know.

Continue Reading …

by 6 Comments

6 WordPress Plugins That I Recommend for Chiropractic Blogs

PluginFrom time to time, I’m asked what WordPress plugins I use on Next Generation Chiropractor. Instead of walking through my entire list, I typically recommend a handful that I feel will enhance and benefit one’s blog.

Now if your current website isn’t built in WordPress, then I recommend you read What’s a Blog?, Why Blog?, and Self-hosted vs. Free blogs. They’ll help you understand why a blog wins hands down each and every time.

But, if you’re already using WordPress, here are six WordPress plugins that I recommend using with your chiropractic blog.
Continue Reading …

by 1 Comment

Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
Continue Reading …

by 6 Comments

How Square Helps Chiropractors Get Paid

SquareAre you looking for a more innovative way to accept payments from your chiropractic patients?

If you answered a resounding “YES”, then check out Square.

What’s Square?

As stated on Square’s website, “Square is you when the answer to the question, “Do you accept cards?” is ‘Yes’.”

Square enables you to accept credit cards with just your phone or tablet. The app is free. The card reader is free. The fee is only 2.75% per swipe, with no monthly fees or commitments.

Continue Reading …

by 2 Comments

How Chiropractors Can Easily Survey Website Visitors

kissinsights-surveyIf you’re a business owner and chiropractic entrepreneur, you don’t need me to remind you how important statistics are to the health and future growth of your chiropractic practice. Correct numbers not only speak volumes on what you’re doing correctly but also on what needs to be fixed.

However, outside of cold hard stats, another area that needs constant monitoring is your customer service program. Smart chiropractors not only have systems in place that allow patients to give accurate assessments but also monitor that input so that their business doesn’t run aground unexpectedly simply by not paying attention.

Consequently, producing super satisfied customers becomes our goal. Without them, we can forget about creating self-sustaining, referral-based practices.

That being the case, let me ask you, how well are you doing? Do you have a system in place that allows patients to tell you straight from your webiste?
Continue Reading …

by Leave a Comment

3 Blog Posts For The Beginning Chiropractic Blogger

BeginnerOccasionally I get emails from chiropractors asking me how to get started with blogging and Internet marketing. Obviously, one of the first places I point them to is Next Generation Chiropractor.

By perusing the archives, chiropractors will find over 250 articles that focus on building a stronger web presence through the use of blogs and social media networks.

Besides Next Generation Chiropractor, I also developed Blogging Chiros as an extensive training library for the beginning chiropractic blogger.

The beauty of Blogging Chiros is that you access all 50+ lessons 24/7/365 for an unbelievably low one time price of $97. This way learning can be on your terms for pennies on the dollar.

But if you don’t want to spend $97 and need another quick resource, then I recommend reading the following 3 Blog Posts for the Beginning Chiropractic Blogger:
Continue Reading …

by 2 Comments

Chiro Tweets Puts Twitter On Auto-Pilot

Chiropractic TweetsIn the last issue of My Tuesday Tip, I asked chiropractors how successfully they were managing their social media presence. Surprisingly, an overwhelming majority replied that they weren’t.

I then asked if a service was available to manage their social media stream for them, how interested would they be to utilize it. Once again, a large number said they’d be very interested.

So, to help meet the wants, needs, and desires of my email subscribers, I launched Chiro Tweets this past Monday.

What is Chiro Tweets?
Continue Reading …

by 4 Comments

17 YouTube Videos You May Have Missed

YouTubeDo you know which search engine is the second largest on the Internet? Did you guess Bing? What about Yahoo? If either one of those were your choice, then unfortunately you’re wrong.

The second largest search engine on the Internet today is YouTube.

You may be thinking YouTube? Really?

Yes, YouTube. Most people don’t think of it as a search engine but it is — and a rather unique one at that. Instead of returning text-based content obviously it returns video content.

Another thing you may not know is that Next Generation Chiropractor has a YouTube channel. And even though I don’t use it like I should, you’ll still find valuable information that’ll help build a more powerful and productive chiropractic blog.

So today, I’d like to feature 17 YouTube Videos You May Have Missed from my Next Generation Chiropractor YouTube channel. They are as follows:
Continue Reading …

by 5 Comments

11 Ways Chiropractors Can Build a Stronger Web Presence

Strong Web PresenceBack in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.

The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.

To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.

With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.

So, what makes for good content in Google’s eyes?
Continue Reading …

by 2 Comments

4 YouTube SEO Resources for Chiropractors

YouTube for ChiropractorsIt seems like every time I fire up Flipboard and dive into its Tech section, I find ample articles on Google and Facebook. It doesn’t come as a surprise, though, considering they are the top two visited websites in the world.

But what about YouTube who sits at number three?

Outside of recent announcements regarding channels and live streaming, I typically don’t see very many articles written for small businesses that show how to maximize its platform and services.

And, it’s not that I’m not looking for them either. Especially when you consider that I subscribe to over 1000 RSS feeds related to technology and social media.

You may wonder how I read over 1000 RSS feeds per week. Truth be known, I don’t. I just simply scan headlines for potentially relevant and useful information that can be forwarded to Evernote for later review and research.
Continue Reading …