Next Generation Chiropractor
Chiropractic Internet marketing can be daunting for many practicing chiropractors.
Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.
Why?
Because content is king!
Don’t believe me?
I’m a HUGE fan of WordPress.
Always have been and probably always will be.
This blog, Next Generation Chiropractor, as well as the majority of websites I build for Chiropractic Blog Designs’ customers, runs on a self-hosted version of WordPress built within the amazing Genesis Framework.
If you’re not sure if a self-hosted website is the correct decision for your business, then checkout this wonderful Infographic that explains the difference between a Self-Hosted vs. a free WordPress-hosted website.
If your current website runs on WordPress, make sure you or your webmaster update to the most current version. Not only will this protect your site but will also give you access to their latest goodies.
What goodies am I talking about?
Click the Continue Reading button below to find out. 
Do you type slow?
Does it take you forever to type out a blog post?
Are you frustrated when you try to put thoughts to pixels?
If so, you may want to consider using dictation software to get the job done.
For WordPress users, there’s a simple solution that won’t cost you a dime.
It’s called VoicePress.
If you haven’t already heard, Pages for Google+ went public last week. And, unsurprisingly, many top brands have already signed up.
Should chiropractors?
Absolutely!
Why?
Because Google has beautifully integrated search with their +1 button, Google+ profiles, and now Pages for Google+ which will tie everyone who needs to be found back into their system. In other words, their ecosystem is extremely important to your business if you want any lasting footprint online.
Don’t get me wrong — Facebook isn’t going anywhere any time soon. Matter of fact, Google doesn’t have to win in order for Facebook to succeed. Their business models are distinctly different even though profitability is their main goal.
Even though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.
Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.
But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
Continue Reading …
Chiropractors are exploring ways to take advantage of all sorts of social media to enhance their practice, including Facebook, YouTube, LinkedIn, blogging and Twitter.
If the myriad of choices in social media leave you feeling like you need to give yourself an adjustment, take a deep breath and realize you don’t have to be an expert, you just need to know some basics. This article will focus on some of the ways you can use Twitter to enhance your relationship with both your prospects and patients.
Think of Twitter as any other instant messaging program, except that instead of sending the message to just one person, you’re sending it to lots of people.
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If social media sites such as Facebook and Twitter are the Yellow Pages of the new century, then LinkedIn is the B2B directory.
Just as your social media pages can offer a great deal more than any ad in the Yellow Pages ever could, LinkedIn provides the opportunity to learn and do more than any printed media ad can do.
Think of it as a big mixer party for all the people with whom you may or may not do business: there are many chances to make new acquaintances and get introductions to professionals and business people you should know. Since it offers access to everywhere, it is the ultimate networking tool.
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If you’re an Apple aficionado, you’re probably already aware of Apple’s big iPhone event that’s scheduled for tomorrow. If you have no clue on what I’m talking about, then see Brett Molina’s Report: Apple event slated for Oct. 4 that was featured in USA Today.
Just like previous events, Apple will hit a home run by unveiling new products and services that’ll transform the way we do business and enjoy life. It’s the former that I’d like to focus on today — transforming the way chiropractors do business.
Over 50% of those that connect to the Internet today are doing so via a mobile device. Local mobile search volume is growing exponentially at 50% per year. 80% of searchers research online before purchasing in a 10-20 mile radius. And, the #1 access method for local information is the mobile browser with 20.7 million users per month.
With so many prospects turning to mobile devices, I have to wonder how many chiropractors are capitalizing on this phenomenon or just simply letting business pass them by.
Is YOUR chiropractic practice ready?
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At one time, a phone book’s yellow pages were the best place for consumers to find the services they needed, and that meant those pages were also the best place for professionals to reach prospective clients.
But in the modern world, search engines like Google and Bing give customers much more access to the information and solutions they need. Chiropractors who limit their marketing efforts to print media may simply never reach the prospects who could benefit the most from their services.
Chiropractors in particular can benefit from using social media because it can help them reach customers who know they have a problem but don’t know that chiropractic care can help.
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Have you noticed how insanely quiet it’s been here at Next Generation Chiropractor?
Kind of weird, huh?
I agree!
But truth be told I’ve been extremely busy on several fronts.
For starters, I’ve been helping AMC move more aggressively into the social sharing space, I attended the premier international Content Marketing World event held September 6-8 in Cleveland, Ohio, and have been busy preparing for the launch of two new websites.
Continue Reading …
