Next Generation Chiropractor
Chiropractic Internet marketing can be daunting for many practicing chiropractors.
Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.
Why?
Because content is king!
Don’t believe me?
Every once in a while chiropractic bloggers face the inevitable writer’s block. Although there are various causes, most blocks simply come from a lack of creativity or inspiration. Others come from a misunderstanding of the purpose of a blog.
Matter of fact, I hear it all of the time … “What’s so important about what I have to say?” or “Will people understand what I’m talking about?”
If you’ve asked yourself the above questions, then you’re approaching your blog from the wrong perspective. Remember, it’s not about you, it’s about them!
Every time you sit in front of your computer to write a new blog post, think about what your readers want to read. Better yet, find out what they’re searching for when they visit Google or other search engines. This will help fine-tune your message and get it noticed during search.
In addition, get creative by using online resources. By being an ear and eye, you’ll not only produce better content that meets the needs, wants, and desires of your prospects but will also become more efficient with your time.
For starters, check out the following resources that’ll help chiropractors avoid writer’s block.
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Maintaining a chiropractic blog is one of the smartest things you can do to get your chiropractic message out to the masses both inexpensively and efficiently. By writing content that connects and engages your target audience, you have a greater chance of winning their business once they see that you’re committed to meeting their wants, needs, and desires.
However, maintaining a chiropractic blog also takes a great deal of work. Even though today’s blogging software makes things easier than ever before, chiropractors still need to know how to select proper keywords for their niche while incorporating them strategically through their content.
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As small business owners, chiropractors are inundated with advertisements, marketing offers, and other forms of services that claim to increase their practices. The good news is that some of these offers are legitimate and prove successful in the real-world of business. However, as to be expected, some are blatant lies and can be classified as get-rich-quick schemes.
One of the ones I’ve seen lately is services providing autogenerated blog content. The sales pitch typically claims things like the following:
One of the problems professional bloggers face is having their content stolen and republished on another website or blog. The technical term for this is called web scraping and can become an annoying problem as the popularity of your blog increases.
Recently, as I was checking my Google Alerts and trackbacks, I noticed the URL of a chiropractic site that was scraping my blog’s content without permission.
Since my content is both copyrighted and registered with Creative Commons, I quickly notified the offender of his violation and politely asked him to remove it as soon as possible.
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One of my goals for chiropractors is to train them on how to create compelling content that ranks well in search engines. Matter of fact, one of my recent series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice is just one example on how I achieve this.
Furthermore, whenever I learn that one of my mentors has produced something that helps accomplish the same thing, I’m always thrilled to pass along the information so that other chiropractic bloggers can benefit as well.
Well, today’s post accomplishes the aforementioned.
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This week in Blogging Chiros, chiropractors are learning how to create a membership site for their prospects and patients. So far, we’ve discussed why chiropractors need a membership site, the software that makes it possible, and how to protect content from being stolen.
Since content is the foundation of membership sites, knowing how to protect it is vitally important. And, if you want to protect it from being freely distributed, you need even more security than what most membership software provides.
But what if you don’t have plans to create a membership site? Should chiropractors still protect content that’s being published to their chiropractic blog?
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In this month’s series, Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I’ve covered a great deal of ground in regards to writing valuable content as well as using powerful keywords that’ll connect you with prospects through organic search.
In Part 5, I mentioned several tools you can use to strengthen your chiropractic content both for major SERPs as well as social media networks.
One of those tools is Scribe, both a web-based and WordPress plugin that analyzes the content of web pages, blog posts, online press releases, et cetera …
As mentioned on Scribe’s About page …
Whether you’re new to Next Generation Chiropractor or have been with me since the beginning, you’ll quickly understand that a blog should be the hub of all your online activities — there simply isn’t a more powerful online platform available to chiropractors than a blog to effortlessly, efficiently and effectively promote their products and services.
With that said, building a blog requires a great deal of work, passion and foresight.
In other words, you can’t expect to launch a blog and see results overnight. It takes time to develop your voice, your brand, your community and your content.
However, if done correctly, your business can be richly rewarded by Raving Fans well into the future.
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If you’ve been around inbound marketing for sometime, you probably have heard the saying that content is king. Matter of fact, one of the first blog posts that I published on Next Generation Chiropractor covered this subject briefly.
But, as more chiropractors learn the value of inbound marketing — more specifically, becoming a content publisher — one of the traps I see is that content instead of what matters most becomes their primary focus.
In other words, some chiropractors have bought into the mantra without fully understanding the reason for it.
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