April 29, 2010 By Leave a Comment

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 10

As I wind down this series on why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice, I’d like to conclude by discussing what the ultimate goal should be when establishing a chiropractic blog.

But, before we get started, if you’re just joining the conversation I’d highly recommend that you start with Part 1 of this series and read forward so that you’ll have a better understanding and appreciation of the topic.

If you’ve kept up with each post in the series, then you’ll see how today’s topic ties everything together.
Continue Reading …

April 27, 2010 By 7 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 9

In Part 8 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the importance of responding to commenters to help further the conversation generated by your chiropractic blog post as well as nurture the relationship for potential business.

Remember, the comment section is where relationships are established. If you don’t take good care of your commenters, you’ll not only lose readership but also potential business.

However, in today’s fast-paced world, a quick and efficient way to stay up-to-date with each comment is an absolute must. Your chiropractic business not only needs it but your prospects demand it!

So, in today’s post, I’d like to focus on several WordPress plugins and services that can make the comment section of your chiropractic blog more powerful and interactive.
Continue Reading …

April 23, 2010 By Leave a Comment

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 8

In Part 7 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, we discussed one way on how chiropractors can engage prospects through the comment section of each post.

Before we move forward, one of the most important words I used in the above paragraph is engage. If you’re not familiar with the concepts and definition of this word in relations to social media, then I encourage you to read 9 Ways to Engage Your Chiropractic Blog Prospects.

Today, I’d like to continue our focus on the comment section of your chiropractic blog. Through its proper use, you can quickly build relationships with prospects that later can become raving fans.
Continue Reading …

April 19, 2010 By 7 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 7

In Part 6 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the reason why chiropractors should leverage the power of social media networks in order to drive traffic to their chiropractic blogs.

But before we move into today’s discussion, let’s review some of the most critical concepts presented in this series so far. They are as follows:
Continue Reading …

April 16, 2010 By 3 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 6

blogIn Part 5 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced the reason why your chiropractic blog content must be keyword-rich and niche-specific in order to connect with the correct prospects.

I also introduced you to several tools you can use to make your keyword selection that much easier.

If you missed what I’m referring to, then I recommend you read Part 5 to get up-to-speed. If you follow the suggestions, it will make a tremendous difference in your blogging experience.

Now, as you continue to build your chiropractic blog into the asset it has the capability of becoming, remember that organic search should be your primary focus for referrals to your chiropractic blog.
Continue Reading …

April 14, 2010 By 5 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 5

blogIn Part 4 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed why valuable content makes blogs so powerful.

If you read that post, you should understand that the combination of valuable content and Web 2.0 technologies pack a powerful punch toward getting found on major search engines like Google and Bing.

However, if you’ve missed any part of this series, then I highly recommend that you start at the beginning with Part 1 and read forward.

This will guarantee that you don’t miss out on valuable information that was written specifically to answer questions I typically receive from chiropractors regarding the use of blogs.
Continue Reading …

April 7, 2009 By 9 Comments

How to Know What the Buyer Wants

Now that you understand the power of content, it’s time to put pen to paper. In other words, you need to start developing content that will attract prospects.

We scratched the surface on how this is accomplished in our last post. To recap, you must generate content that is focused toward meeting the wants and desires of the buyer.

How do you accomplish this?

Through keyword searches.

More and more people are turning to the internet to find what they want. More specifically, they are turning to Google, Yahoo and other major search engines to accomplish their goals.

The amazing thing is that these same companies provide the tools necessary to look at what keywords people are searching for. If you know how to use these tools, you can then track down what your buyer wants. Obviously, if you know what your buyer wants, you can start producing content around their wants.

Simply put, understand your buyer and dominate your market.

In our next post, we’ll examine how to distribute your content. In the mean time, additional thoughts or comments are always welcomed in the {comments} section below.

Thanks for reading!

This site is protected by WP-CopyRightPro