Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.

Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.

As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.

For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.
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