by 6 Comments

Why I switched from Wibiya to the Meebo Toolbar

On February 12, 2010, I announced the introduction of the Wibiya toolbar for Next Generation Chiropractor’s site. For more on its background, please see How to Engage Your Chiropractic Blog Readers Through the Wibiya Toolbar.

After taking the toolbar through its paces, I must confess that the results have been satisfactory. The bottom line is that the toolbar did increase engagement with my content and helped boost awareness through both Facebook and Twitter.

However, even though I’ve been pleased with its results, I’m constantly trying new things and services. Therefore, I’ve uninstalled Wibiya and installed Meebo to see what all the hype has been about.

Why?
Continue Reading …

by 3 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 6

blogIn Part 5 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced the reason why your chiropractic blog content must be keyword-rich and niche-specific in order to connect with the correct prospects.

I also introduced you to several tools you can use to make your keyword selection that much easier.

If you missed what I’m referring to, then I recommend you read Part 5 to get up-to-speed. If you follow the suggestions, it will make a tremendous difference in your blogging experience.

Now, as you continue to build your chiropractic blog into the asset it has the capability of becoming, remember that organic search should be your primary focus for referrals to your chiropractic blog.
Continue Reading …

by 10 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 3

“Social media sites are tools to be used.
Blogs and websites are assets to be owned and grown.”
Brian Clark of CopyBlogger

blogNow that I’ve laid a foundation to build upon, let’s start delving into why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice.

But, before we get started, let me remind you that this is a series of blog posts that will run through the entire month of April. The reason why I broke the topic into a series is because the answers require more elaboration than one blog post can handle.

So, by the time you finish the series, you should have a nice resource to come back to as you move more aggressively into inbound marketing.

With that said, I want you to focus intently on the opening quote of this post.
Continue Reading …

by 10 Comments

An Introduction to Social Media for Chiropractors

Unless you’ve been living under a rock, you probably have heard of social media networks like facebook and myspace.

And, like most professionals, have made the misconception that social media is “just a fad” or “just for teenagers”.

Well, neither assumptions are true. Social media is here to stay.
Continue Reading …