Next Generation Chiropractor
Chiropractic Internet marketing can be daunting for many practicing chiropractors.
Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.
Why?
Because content is king!
Don’t believe me?
One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.
As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.
Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?
People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.
The question for you is, will you be there to answer it?
If you haven’t already heard, Pages for Google+ went public last week. And, unsurprisingly, many top brands have already signed up.
Should chiropractors?
Absolutely!
Why?
Because Google has beautifully integrated search with their +1 button, Google+ profiles, and now Pages for Google+ which will tie everyone who needs to be found back into their system. In other words, their ecosystem is extremely important to your business if you want any lasting footprint online.
Don’t get me wrong — Facebook isn’t going anywhere any time soon. Matter of fact, Google doesn’t have to win in order for Facebook to succeed. Their business models are distinctly different even though profitability is their main goal.
Even though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.
Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.
But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
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At one time, a phone book’s yellow pages were the best place for consumers to find the services they needed, and that meant those pages were also the best place for professionals to reach prospective clients.
But in the modern world, search engines like Google and Bing give customers much more access to the information and solutions they need. Chiropractors who limit their marketing efforts to print media may simply never reach the prospects who could benefit the most from their services.
Chiropractors in particular can benefit from using social media because it can help them reach customers who know they have a problem but don’t know that chiropractic care can help.
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When compared to traditional marketing, inbound marketing is an entirely new concept. Because of this most chiropractors have problems making the transition. But in today’s rapidly-changing, technology-driven society, the writing is on the wall — either jump in whole-heartedly to succeed or stand complacently on the sidelines as your chiropractic business fails.
When considering inbound marketing, chiropractors need to focus on strategies that not only produce quick results but also lay deep digital roots for the future. Chiropractic blogging accomplishes the latter. Even though it may not produce immediate results, it is absolutely essential for building a large footprint online for your chiropractic business.
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Online authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.
Don’t believe me?
Then explain to me why Google consistently refreshes its search algorithm. I assure you, it’s not for kicks and grins!
Instead, it’s Google’s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.
With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.
In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.
Here’s how it works …
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On June 28, 2011, Google announced the launch of their new social network called Google+. My first thought was do we really need another social network?
Well, after spending a few weeks on Google+, I’d have to say why yes, yes we do! And, here’s why.
As Google pointed out, online sharing is awkward. Even broken. And Google aims to fix it.
Whether they do or not is to be debated. However, I’m more optimistic this go around than I was with Google Buzz or Google Wave.
Matter of fact, after spending a few hours within Google+, I was immediately hooked. The whole concept of Circles just makes sense, Sparks makes it easier to share things you’re interested in, Hangouts are just more intuitive than Facebook Video Calling, and Huddle is, well, a complete steal from Apple’s iMessage technology which was announced at the last WWDC.
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Recently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.
One of the first questions I ask is do you have a blog.
Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.
Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.
Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.
Think I’m wrong?
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Yesterday Google launched their Google Plus Project. After taking the tour, I’m extremely impressed and believe that they finally got it right when it comes to social media.
Matter of fact, I believe they’re more prepared to compete with Facebook this go around than they were in times past. If all goes as expected, I think they’ll easily propel past Facebook as the #1 social media network in the world.
But, if you’re still waiting for a coveted invite, takes some time to peruse the following videos. They’ll set the stage for things to come.
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