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January 16, 2012 By Dr. Patrick MacNamara 4 Comments

How Genbook Can Grow Your Chiropractic Practice

As we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

August 15, 2011 By Dr. Patrick MacNamara 2 Comments

Does Chiropractic Blogging Make Sense For Chiropractors?

When compared to traditional marketing, inbound marketing is an entirely new concept. Because of this most chiropractors have problems making the transition. But in today’s rapidly-changing, technology-driven society, the writing is on the wall — either jump in whole-heartedly to succeed or stand complacently on the sidelines as your chiropractic business fails.

When considering inbound marketing, chiropractors need to focus on strategies that not only produce quick results but also lay deep digital roots for the future. Chiropractic blogging accomplishes the latter. Even though it may not produce immediate results, it is absolutely essential for building a large footprint online for your chiropractic business.
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June 1, 2011 By Dr. Patrick MacNamara 1 Comment

Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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February 10, 2011 By Dr. Patrick MacNamara Leave a Comment

Survey for Chiropractors: Maximizing Your Marketing Efforts Locally

Checkmark Marketing locally is nothing new to a practicing chiropractor. Matter of fact, the majority of chiropractors are extremely well-versed on how to market locally through traditional mediums like newspaper ads, yellow page phonebooks, and val-pac coupons.

Unfortunately, many of these traditional tactics aren’t generating results like they used to, let alone creating adequate return-on-investment dollars. Instead, chiropractors are finding themselves wasting precious marketing dollars inside a paradigm that is slowly dying.

But, for the cognizant chiropractor, inbound marketing strategies have replaced traditional models. This paradigm shift has not only opened new doors for the practicing chiropractor but also laid the foundation toward a healthy web presence right out of the gate.
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January 5, 2011 By Dr. Patrick MacNamara 4 Comments

MarketMeSuite 3 Will Change Internet Marketing For Chiropractors

Last August, I published an article that describes how MarketMeSuite helps chiropractors easily market chiropractic. I pointed out its main features, explained how it helps automate one’s marketing message, and shared some additional thoughts on why I’ve been a loyal user of MarketMeSuite before it even hit version 1.0.

Today is no different. MarketMeSuite, developed by PieDog Media, is still hands down the best Internet marketing tool I’ve seen and used. It takes the challenge out of distributing your content and helps you stay laser-focused on your target audience.

And, as an innovator, PieDog Media’s attention to detail as well as their openness to customer input is always appreciated. It’s no wonder why they naturally keep making a more stellar product that takes the difficulty out of Internet marketing.

With that said, I’m pleased to announce their “soon to be released” update, MarketMeSuite 3. It not only provides the same power and finesse that version 2 offers but also receives more game-changing features wrapped inside a more user-friendly graphical user interface.
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January 3, 2011 By Dr. Patrick MacNamara 6 Comments

9 Steps Toward Achieving Internet Marketing Success for Chiropractors

To kick off 2011, instead of reminding chiropractors about setting goals and writing out their vision for the New Year, I thought many would appreciate a simple guideline that they can follow for optimal Internet marketing success.

But, before I walk you through the steps, please understand that Internet marketing isn’t a silver bullet. It takes time, discipline, and commitment to see significant results.

In other words, it’s no different than anything else worth achieving. You must persevere to gain the prize. Perseverance surrounded by correct business principles wins every time regardless if you’re using them on or offline.
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September 22, 2010 By Dr. Patrick MacNamara 8 Comments

The Surprising Truth About What Motivates Us

Do you know what motivates you as an individual? What about as a chiropractor? Or, as an entrepreneur?

What about your chiropractic assistants? Do you know what motivates them?

Many of us have been trained to motivate people by rewarding them monetarily. However, as this short video presented by Daniel Pink, author of Drive, points out, that doesn’t always work as we expect.

Matter of fact, this cleverly done video ingeniously and creatively argues the surprising truth about what motivates us. Watch and allow your paradigm to shift.
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August 30, 2010 By Dr. Patrick MacNamara 7 Comments

MarketMeSuite 2.0 Helps Chiropractors Easily Market Chiropractic

One of the most frequent questions I receive from chiropractors venturing into the world of social media marketing is how on earth can one easily organize and manage the conglomerate of social media accounts from one interface?

Great question! And, several years ago, the answer wouldn’t have been straightforward. Outside of Ping.fm and Friendfeed, there really weren’t very many options.

For those not familiar with either service, Ping.fm is a simple service that allows users to update their social networks all at once whereas Friendfeed aggregates them into one timeline much like how RSS feeds are fed into Newsreaders.

But, as time progressed, other companies have entered the marketplace with their attempt at social media management. Popular names like HootSuite, TweetDeck, and Seesmic come to mind.
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August 6, 2010 By Dr. Patrick MacNamara 3 Comments

How QR Codes can Enhance Chiropractors’ Marketing Strategies

As many of you know, I’m a big advocate of technology. I’m also an early-adopter. For Next Generation Chiropractor readers, both work toward your benefit.

How?

Well, I research, test, and report on what’s happening within the world of technology — more specifically, within social media and internet marketing.

So, the advantage is in your court. By reading Next Generation Chiropractor, you get up-to-date information that can benefit your chiropractic practice immediately without spending a dime.
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June 12, 2010 By Dr. Patrick MacNamara 2 Comments

How to Insert an Image into Your Chiropractic Blog Post

As more chiropractors embrace WordPress to market their chiropractic practices, some of the questions I receive are elementary. But, as the old saying goes, no question is a dumb question because everyone starts at different levels.

With that said, today’s screencast covers a question that I receive on a continual basis from blogging newbies. And, to be quite honest, it’s a great question when you’re not familiar with the WordPress dashboard.
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