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Next Generation Chiropractor Has a New Look

Over the Memorial Day weekend, besides kicking back and enjoying the extra time with family I decided to give Next Generation Chiropractor a much needed face lift.

Now don’t get me wrong. I’ve enjoyed the current layout immensely. But, change is good and I wanted something cleaner, fresh, and less distracting.

Next Generation Chiropractor’s original design was inspired by Chris Pearson’s work for Brian Clark over at the infamous Copyblogger. By using a three column approach and full-width framework within Thesis, I was able to recreate the design successfully.

To see what I’m talking about, take a closer look at these two designs:
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How to Protect Your Chiropractic Content via the S3MediaVault WordPress Plugin

This week in Blogging Chiros, chiropractors are learning how to create a membership site for their prospects and patients. So far, we’ve discussed why chiropractors need a membership site, the software that makes it possible, and how to protect content from being stolen.

Since content is the foundation of membership sites, knowing how to protect it is vitally important. And, if you want to protect it from being freely distributed, you need even more security than what most membership software provides.

But what if you don’t have plans to create a membership site? Should chiropractors still protect content that’s being published to their chiropractic blog?
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9 Ways to Engage Your Chiropractic Blog Prospects

actionSince the inception of Next Generation Chiropractor, I’ve covered everything from 6 Essential Reasons Why You Need a Chiropractic Blog to how to Form a Tribe for Your Chiropractic Practice the Seth Godin Way.

Today, I’d like to give you 9 ways on how to engage your chiropractic blog prospects through your chiropractic blog.

But, before I do, let’s review two critical concepts:
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What Resources Can Chiropractors Find at Next Generation Chiropractor?

choicesFor new chiropractors visiting Next Generation Chiropractor, where to start may be the biggest challenge since many aren’t aware of all that’s offered under the hood.

However, as you take a look around, you’ll quickly notice that my goal for this blog is to provide busy chiropractors with tools, tips and advice on how to maximize their presence online through blogs and social media networks.

For the first time visitor, I recommend that you take a look at the Categories section located in the lower left sidebar.

I’ve carefully organized over one hundred posts by topic to help you quickly find what you’re looking for.

If you’d rather get up to speed quicker than reading a hundred plus blog posts, then simply download my free ebook. It’ll walk you through the very basics on how to start a chiropractic blog.
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How to Get Two Lessons from Blogging Chiros Free

blogging-chirosYou’re probably not aware of it but the very last seat for charter membership to Blogging Chiros was filled last week. So, as announced earlier, the doors for membership closed while plans for round two began.

Overall, I’m having a wonderful time not only creating the content for these first time chiropractic bloggers but also connecting with them from various parts of the world.

For example, some of the charter members are from Australia, Canada and England. How cool is that!
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Social Media Marketing for Chiropractors: Is There a ROI?

Last August, I wrote a post titled Why Chiropractors Need to Read Socialnomics by Erik Qualman. My premise was to encourage chiropractors to not only read Mr. Qualman’s book, Socialnomics, but to also actively pursue social media marketing for their practices.

Today, I’d like to revisit that post but in a different way. Instead of writing about the power and purpose of social media, I thought I’d provide a short video that demonstrates the return on investment both large and small companies are experiencing through this marketing phenomenon.

As you watch it, pay close attention to the particular companies featured and how they’re using social media marketing to grow their businesses.

For example, one of the stats that impressed me was the one involving Ford Motor Company. According to Qualman, Ford was the only United States automobile manufacturer out of the Big Three that didn’t ask for government bailout money while at the same time had been actively budgeting 25% of their marketing dollars into social media marketing.
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What’s the Difference Between a Traditional Website and a Blog?

website-vs-blogOver the last few months, I’ve been asked more times than I can remember what the true difference is between a traditional website and a blog. So, instead of repeating myself ad nauseum, I decided to do a quick video blog post to answer this question to the best of my ability.

In addition, I also recommend that you read the following blog posts that’ll drive home the concepts of Web 2.0, blogging and inbound marketing strategies:

Enjoy!
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Did You Know?

question_markWelcome to next generation chiropractor!

We are extremely excited about the launch of this blog and are looking forward to serving as many chiropractors as possible through our content.

To get to know us better, make sure you read the “About” section so that you understand why this blog was created.

Also, check back often because each post for the month of April will build upon the previous one. And, we’ve got quite a bit in store for you!

But, to kick things off, take a look at this video titled, “Did you know?”.

It will put things into perspective on how quickly the internet has become a global force.

So, what DOES it all mean?

More specifically, what does it all mean for you and your practice?

We want to hear from you!

The advantage of a blog is that it is a dialogue. We can all learn and grow from each other even more by sharing our thoughts and ideas. Therefore, your participation is greatly appreciated.

Share your thoughts below in the {comments} section…

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Who's King of Your Office?

Is it you, doctor?

How about your technique?

Maybe it’s your multiple degrees or diplomate status?

In reality, none of the above really matters from the business standpoint. You can be the greatest chiropractor in the world but if you don’t know how to run a business, you won’t be in practice for long. Continue Reading …