February 8, 2012 By Leave a Comment

How to Use Facebook’s Timeline and Subscribe Feature

Facebook Chiropractic MarketingFacebook continues to innovate. But innovation sometimes comes at a price.

For Facebook, that price typically comes in the form of massive complaints and grumbles from their most loyal users.

Matter of fact, SodaHead states that a whopping 70% of people would ditch Facebook’s newest design called Timeline if they had the choice.

Unfortunately, they don’t.

Facebook started rolling out their full-adoption strategy two weeks ago on their blog.

Since Timeline is here to stay, let’s look at how chiropractors can use Facebook’s Timeline and Subscribe features to connect more easily with prospects and patients.

Continue Reading …

September 3, 2011 By 1 Comment

How to Use Facebook iFrames

FacebookBack in March, Facebook deprecated FBML for iFrames. What this meant was Page admins would no longer be able to install new FBML apps and developers would no longer be able to create them. Instead, they’d need to embrace iFrames as the new standard.

Around that time I noticed several entrepreneurs releasing new products and services that made the conversion from FBML to iFrames insanely simple. Since I administrate numerous Pages, it was a no brainer to purchase them to help streamline the conversion.

Here’s a list of the tools I use:

But you don’t necessarily need to spend your hard-earned cash on any of the above if you only administrate one Page. Yes, they’ll provide you with the tools to make your Page pop, but if you’re just starting out you can simply install the Static HTML: iframes tabs app by following these 3 Easy Steps:
Continue Reading …

August 29, 2011 By 2 Comments

How to Secure the Username of Your Chiropractic Facebook Page

FacebookOn June 13, 2009 Facebook rolled out Facebook Usernames. This allowed individuals to choose a username for their profile and Facebook Pages.

I, like many others, secured my username the moment it went live. Why? Because the vanity URL is an important aspect of most social media websites. Being able to choose the URL for your social profile (i.e. Facebook.com/PatrickMacNamara) not only makes it easy to share with others, but helps you claim a little piece of social media space as your own.

Not only did I secure the username for my personal profile but also for my Page. This way I can maintain privacy via my personal profile but still easily connect with people I’ve never met.
Continue Reading …

June 8, 2011 By 6 Comments

6 WordPress Plugins That I Recommend for Chiropractic Blogs

PluginFrom time to time, I’m asked what WordPress plugins I use on Next Generation Chiropractor. Instead of walking through my entire list, I typically recommend a handful that I feel will enhance and benefit one’s blog.

Now if your current website isn’t built in WordPress, then I recommend you read What’s a Blog?, Why Blog?, and Self-hosted vs. Free blogs. They’ll help you understand why a blog wins hands down each and every time.

But, if you’re already using WordPress, here are six WordPress plugins that I recommend using with your chiropractic blog.
Continue Reading …

May 21, 2011 By 10 Comments

How to Get More Out Of Your Chiropractic Facebook Page

FacebookIf you’re using Facebook to promote and market your chiropractic practice, then I recommend that you watch today’s screencast. I cover the importance of having a landing page as well as how to take advantage of the banner section of your chiropractic page.

For a more in-depth discussion on landing pages, I encourage you to read and watch Why a Chiropractic Facebook Page is So Powerful. It dives deeper into the concept of landing pages and why you should have a “call-to-action” in order to stimulate “likes” to your page.

For more information on Facebook banners, check out 10 Creative Uses of the New Facebook Profile. It’ll give you some idea on how creative you can get with the banner section of your page.
Continue Reading …

April 1, 2011 By 12 Comments

Why Next Generation Chiropractor Has Reason to Celebrate

CelebrateToday is April 1st, 2011. And, even though it’s April Fool’s Day, I’m not joking when I tell you that Next Generation Chiropractor has been online for exactly two years to the day.

To be honest, it’s hard to believe. It seems like yesterday that I published its first post and watched as its stats reported new traffic. Thanks to pre-thought, planning, and Twitter! ;-)

Today, Next Generation Chiropractor has over 250 published articles devoted to training chiropractors on how to use blogs and social media to help grow their chiropractic practices. And, it’ll remain focused on that mission.

How?
Continue Reading …

March 30, 2011 By 9 Comments

How To Add Facebook Questions to Your Chiropractic Facebook Page

Facebook Questions

Late last week, Facebook released a new version of its Questions Tool. Soon after that it began rolling out the feature to Facebook Pages.

The cool thing about Facebook Questions is that it gives chiropractors the ability to quickly survey fans, potential patients, as well as current patients on multiple things related to chiropractic, general health, et cetera…

As Facebook says, “Learn from your friends, see where people stand, and share what you know.”

Also, by creating quick polls, you can gather information quickly that’ll help you, for example, refine certain marketing campaigns, determine the benefits of participating in upcoming community events, and other scenarios that’ll potentially affect your business’s bottom line.

But, to take advantage of this new feature, you need to add Questions to your chiropractic Facebook Page. Here’s how …
Continue Reading …

February 23, 2011 By 10 Comments

Twitter Basics for Chiropractors: It’s Not About You!

TwitterI opened my first Twitter account on May 1, 2008. In Twitter years, that’s a long time ago!

But, as of this writing, I now have 12 Twitter accounts that serve various purposes.

For example, I have one for this blog, @NextGenChiro, one for my web design company, @ChiroWebDesigns, one for my membership site for beginning chiropractic bloggers, @BloggingChiros, et cetera.

Now I know what some of you are thinking … where do I find time to sit around and manage twelve Twitter accounts on any given day?

Truth be known, I don’t.
Continue Reading …

February 14, 2011 By 10 Comments

Facebook Page Redesign 2011: 2 Resources Chiropractors Can Use Now

Facebook PagesFacebook unveiled its new design for Pages last Thursday, February 10th. Even though there’s been a few groans from Page administrators, for the most part the redesign is being embraced quite well.

Personally, I really like the new redesign. It’s clean, less cluttered, and gives administrators much more flexibility with its platform.

But, if you’ve been using your Facebook Page correctly and have upgraded to the new design, you’ll instantly notice that tabs are no longer hip. Instead, everything has been shifted to the left-side column much like your personal Facebook profile page.
Continue Reading …

October 29, 2010 By 5 Comments

New Facebook Page Manager Makes Administration Easier

One thing that has always irked me about Facebook is how difficult it is to create and manage a Facebook fan page. One would think that developers of the second most trafficked site in the world would make usability and accessibility top priority.

Plus, with more businesses turning to Facebook, it only makes since. Customization should be easy for both new users as well as seasoned coders.

Well, earlier this week Facebook announced a new Page Manager that makes administration of your fan page much easier.
Continue Reading …

This site is protected by WP-CopyRightPro