8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet MarketingBoth Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

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SEO Copywriting for Chiropractors Made Easy

Chiropractic Internet marketing can be daunting for many practicing chiropractors.

Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.

Why?

Because content is king!

Don’t believe me?

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Learn Chiropractic Marketing Inside of Club 365

Club 365One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

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How to Build WordPress Landing Pages that Work

Premise for WordPressDid you know that half of small businesses don’t have a website?

Think about that for a moment…

In our highly-connected world, 1 out of 2 or, more accurately, 51% of small businesses in the United States DO NOT have a website to promote their products and services.

Apparently in Australia the percentages are higher. According to Dynamic Business, two out of three Australian small businesses don’t have a website.

That doesn’t even make sense!

How on earth do you expect to generate more business in today’s digital age if your business isn’t online?

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Google+ Basics for Chiropractors

Google+If you haven’t already heard, Pages for Google+ went public last week. And, unsurprisingly, many top brands have already signed up.

Should chiropractors?

Absolutely!

Why?

Because Google has beautifully integrated search with their +1 button, Google+ profiles, and now Pages for Google+ which will tie everyone who needs to be found back into their system. In other words, their ecosystem is extremely important to your business if you want any lasting footprint online.

Don’t get me wrong — Facebook isn’t going anywhere any time soon. Matter of fact, Google doesn’t have to win in order for Facebook to succeed. Their business models are distinctly different even though profitability is their main goal.

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3 Blog Posts For The Beginning Chiropractic Blogger

BeginnerOccasionally I get emails from chiropractors asking me how to get started with blogging and Internet marketing. Obviously, one of the first places I point them to is Next Generation Chiropractor.

By perusing the archives, chiropractors will find over 250 articles that focus on building a stronger web presence through the use of blogs and social media networks.

Besides Next Generation Chiropractor, I also developed Blogging Chiros as an extensive training library for the beginning chiropractic blogger.

The beauty of Blogging Chiros is that you access all 50+ lessons 24/7/365 for an unbelievably low one time price of $97. This way learning can be on your terms for pennies on the dollar.

But if you don’t want to spend $97 and need another quick resource, then I recommend reading the following 3 Blog Posts for the Beginning Chiropractic Blogger:
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The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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11 Ways Chiropractors Can Build a Stronger Web Presence

Strong Web PresenceBack in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.

The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.

To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.

With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.

So, what makes for good content in Google’s eyes?
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4 YouTube SEO Resources for Chiropractors

YouTube for ChiropractorsIt seems like every time I fire up Flipboard and dive into its Tech section, I find ample articles on Google and Facebook. It doesn’t come as a surprise, though, considering they are the top two visited websites in the world.

But what about YouTube who sits at number three?

Outside of recent announcements regarding channels and live streaming, I typically don’t see very many articles written for small businesses that show how to maximize its platform and services.

And, it’s not that I’m not looking for them either. Especially when you consider that I subscribe to over 1000 RSS feeds related to technology and social media.

You may wonder how I read over 1000 RSS feeds per week. Truth be known, I don’t. I just simply scan headlines for potentially relevant and useful information that can be forwarded to Evernote for later review and research.
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Chiropractic Blog Designs Will Launch New Blog On April 4

Chiropractic Blog DesignsChiropractic Blog Designs is a web design, development, and hosting company for chiropractors. Its purpose is to help chiropractors smoothly transition into the world of blogging so that they can market their practices without too much of a learning curve.

One way this is accomplished is by building websites with WordPress. If doctors are familiar with Microsoft Word or any other text editing software, then they’ll feel right at home using the Visual Editor that’s built within WordPress.

In addition, they’ll gain the power of one of the most search engine optimized blogging platforms available today right out of the gate. This is important when trying to gain that coveted page one spot with Google or other major search engines.
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