8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet MarketingBoth Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

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11 Ways to Market Your Chiropractic Practice Online Successfully

MarketRecently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.

One of the first questions I ask is do you have a blog.

Why?

Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.

Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.

Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.

Think I’m wrong?
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The Growth of Mobile: Stats and Figures That Will Shock You

During my continual research and study, I ran across another exceptional video that summarizes the staggering growth of mobile.

The good news is that it isn’t over an hour long! ;-)

Matter of fact, it’s only around three minutes in duration but provides some great stats on why small business owners should start thinking mobile for local marketing.

In addition, I’ve provided a few charts and graphs to help drive home the point. So, before you click that play button, take a look at the following charts:
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Eric Schmidt at Mobile World Congress

To help expand your concepts and shift your paradigms, today I’d like to share with you Google’s vision of the mobile future as presented by Eric Schmidt at the 2010 Mobile World Congress.

Yes, there’s not a great deal of text content included with today’s post but I figured this presentation will give you more than enough information to see where things are heading.

Listen up! If you want to dominate locally, you must start building a strong web presence via a blog, optimize it for mobile users, and link it locally through services like Google Places.

In short order, I’ll show you how to incorporate the latter part of the aforementioned so that you can start connecting the dots. In the interim, sit back and enjoy the presenation …
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9 Steps Toward Achieving Internet Marketing Success for Chiropractors

Success or FailureTo kick off 2011, instead of reminding chiropractors about setting goals and writing out their vision for the New Year, I thought many would appreciate a simple guideline that they can follow for optimal Internet marketing success.

But, before I walk you through the steps, please understand that Internet marketing isn’t a silver bullet. It takes time, discipline, and commitment to see significant results.

In other words, it’s no different than anything else worth achieving. You must persevere to gain the prize. Perseverance surrounded by correct business principles wins every time regardless if you’re using them on or offline.
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How Chiropractors can Assess PageRank, Authority, and Website Traffic

Over the weekend, I had a comment come through for an older post that basically suggested that if you listed your site with Alexa and used their toolbar, traffic to your website would increase. Although a nice thought, it just isn’t true.

Building an online presence takes time. But time isn’t the only ingredient. There are many other factors like using the right software juxtaposed with search engine optimized copy just to name a few.

Then, when this symphony of ingredients mixes correctly and is allowed to age like a fine bottle of Bordeaux, many amazing things can and will occur. For starters, all that hard work will eventually pay off when your increased traffic transforms into loyal customers.

However, no matter how well your site performs, always be cognizant of its need for improvement. In other words, it doesn’t take long to lose your place in line if you don’t pay attention to details.

So, to help you keep track of the details, let’s take a look at three tools chiropractors can use to assess website traffic, authority, and PageRank. And, to illustrate my point, I’ll throw in images related to this blog, Next Generation Chiropractor.
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Start Blogging Today is Now LIVE!

Back in March, I wrote a post about Why Smart Businesses Use Blogs and Social Media to Grow Their Businesses. At the conclusion of that post, I mentioned a new project I was working on with some of the top business bloggers around.

I also gave you the opportunity to sign up for a special newsletter that would inform, enlighten, and prepare you for what was coming down the pike.

If you missed it or just weren’t paying attention, then listen up because today I’m EXCITED to announce that our new project, Start Blogging Today, has just gone LIVE!
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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 9

In Part 8 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I discussed the importance of responding to commenters to help further the conversation generated by your chiropractic blog post as well as nurture the relationship for potential business.

Remember, the comment section is where relationships are established. If you don’t take good care of your commenters, you’ll not only lose readership but also potential business.

However, in today’s fast-paced world, a quick and efficient way to stay up-to-date with each comment is an absolute must. Your chiropractic business not only needs it but your prospects demand it!

So, in today’s post, I’d like to focus on several WordPress plugins and services that can make the comment section of your chiropractic blog more powerful and interactive.
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Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 2

Before I can delve deep into why chiropractic blogs should be chiropractors’ new patient internet marketing tool of choice, a foundation must be laid.

Believe it or not, many chiropractors still aren’t familiar with either the technical jargon that’s associated with blogs or the difference between a traditional, brochure-like website and a Web 2.0-enabled blog.

So, today let’s borrow information from the second lesson of module one found within the Blogging Chiros membership site.
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How the Scribe WordPress Plugin can Simplify Your Chiropractic Blog’s SEO

SEO Copywriting Made Simple

Whether you’re new to Next Generation Chiropractor or have been with me since the beginning, you’ll quickly understand that a blog should be the hub of all your online activities — there simply isn’t a more powerful online platform available to chiropractors than a blog to effortlessly, efficiently and effectively promote their products and services.

With that said, building a blog requires a great deal of work, passion and foresight.

In other words, you can’t expect to launch a blog and see results overnight. It takes time to develop your voice, your brand, your community and your content.

However, if done correctly, your business can be richly rewarded by Raving Fans well into the future.
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