August 1, 2011 By 10 Comments

How to Increase Authority Using Google+

Google PlusOnline authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.

Don’t believe me?

Then explain to me why Google consistently refreshes its search algorithm. I assure you, it’s not for kicks and grins!

Instead, it’s Google’s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.

With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.

In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.

Here’s how it works …
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July 12, 2010 By 2 Comments

4 SEO Tips Chiropractors Can Use to Increase PageRank

One fallacy I see chiropractors embrace when starting a chiropractic blog is that once they publish a few posts they’ll be quickly found. Unfortunately, nothing can be further from the truth. Building an online presence takes time, persistence, and a basic understanding on how search engines work.

Yes, your chances increase if your blog’s built within WordPress, uses the proper mix of plugins, and is indexed with major search engines like Google and Bing. But, if you don’t pay attention to the details, your blog will be just one of the hundreds of millions that clutter the blogosphere and waste valuable bandwidth.

So, before you start a chiropractic blog, you really need to understand its purpose, commitment level, and power. I won’t elaborate on the aforementioned since I’ve written about them before; but, suffice it to say, when blogs are used properly, they can put you on the map and drive hundreds of new patients into your chiropractic practice’s door.
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April 7, 2009 By 9 Comments

How to Know What the Buyer Wants

Now that you understand the power of content, it’s time to put pen to paper. In other words, you need to start developing content that will attract prospects.

We scratched the surface on how this is accomplished in our last post. To recap, you must generate content that is focused toward meeting the wants and desires of the buyer.

How do you accomplish this?

Through keyword searches.

More and more people are turning to the internet to find what they want. More specifically, they are turning to Google, Yahoo and other major search engines to accomplish their goals.

The amazing thing is that these same companies provide the tools necessary to look at what keywords people are searching for. If you know how to use these tools, you can then track down what your buyer wants. Obviously, if you know what your buyer wants, you can start producing content around their wants.

Simply put, understand your buyer and dominate your market.

In our next post, we’ll examine how to distribute your content. In the mean time, additional thoughts or comments are always welcomed in the {comments} section below.

Thanks for reading!

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