8 Steps to Chiropractic Internet Marketing Success

Chiropractic Internet MarketingBoth Club 365 and my Personal Training Program are geared toward training chiropractors on how to become Internet marketers.

Club 365 is more of a do-it-yourself approach while my Personal Training Program is more of a one-on-one approach. Which ever approach works better for you will ultimately come down to your marketing budget.

Regardless, chiropractors need to learn and understand how to use the Internet to market their services. They just can’t rely on traditional forms that are becoming more outdated and ineffective as time marches on.

They need to appreciate the power of the Internet. But more importantly, they need to learn and master the steps of Internet marketing that’ll help propel them forward online.

By following these 8 steps to Internet marketing success, chiropractors will have a much stronger web presence that will outperform their Yellow Page ad any day of the week.

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SEO Copywriting for Chiropractors Made Easy

Chiropractic Internet marketing can be daunting for many practicing chiropractors.

Not only are you required to keep up and participate with social media networks like Facebook, Google+, and Twitter but you’re also required to build a strong web presence through the creation of consistent content.

Why?

Because content is king!

Don’t believe me?

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Learn Chiropractic Marketing Inside of Club 365

Club 365One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

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How to Build WordPress Landing Pages that Work

Premise for WordPressDid you know that half of small businesses don’t have a website?

Think about that for a moment…

In our highly-connected world, 1 out of 2 or, more accurately, 51% of small businesses in the United States DO NOT have a website to promote their products and services.

Apparently in Australia the percentages are higher. According to Dynamic Business, two out of three Australian small businesses don’t have a website.

That doesn’t even make sense!

How on earth do you expect to generate more business in today’s digital age if your business isn’t online?

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Google+ Basics for Chiropractors

Google+If you haven’t already heard, Pages for Google+ went public last week. And, unsurprisingly, many top brands have already signed up.

Should chiropractors?

Absolutely!

Why?

Because Google has beautifully integrated search with their +1 button, Google+ profiles, and now Pages for Google+ which will tie everyone who needs to be found back into their system. In other words, their ecosystem is extremely important to your business if you want any lasting footprint online.

Don’t get me wrong — Facebook isn’t going anywhere any time soon. Matter of fact, Google doesn’t have to win in order for Facebook to succeed. Their business models are distinctly different even though profitability is their main goal.

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YouTube Basics for Chiropractors

YouTube Basics for ChiropractorsEven though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.

Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.

But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
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11 Ways to Market Your Chiropractic Practice Online Successfully

MarketRecently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.

One of the first questions I ask is do you have a blog.

Why?

Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.

Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.

Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.

Think I’m wrong?
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Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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4 YouTube SEO Resources for Chiropractors

YouTube for ChiropractorsIt seems like every time I fire up Flipboard and dive into its Tech section, I find ample articles on Google and Facebook. It doesn’t come as a surprise, though, considering they are the top two visited websites in the world.

But what about YouTube who sits at number three?

Outside of recent announcements regarding channels and live streaming, I typically don’t see very many articles written for small businesses that show how to maximize its platform and services.

And, it’s not that I’m not looking for them either. Especially when you consider that I subscribe to over 1000 RSS feeds related to technology and social media.

You may wonder how I read over 1000 RSS feeds per week. Truth be known, I don’t. I just simply scan headlines for potentially relevant and useful information that can be forwarded to Evernote for later review and research.
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