June 1, 2011 By 1 Comment

Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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April 27, 2011 By 5 Comments

The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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March 14, 2011 By 6 Comments

3 Ways to Market Local Using Mobile for Chiropractors

Market Local Using MobileAs more mobile devices flood the marketplace, chiropractors need to follow suit by making sure their web presence is mobile-friendly. By doing so, you’ll not only remove barriers that people face when trying to access web content via a mobile device but will also increase your chance of winning business right out of the gate.

There’s a business principle that should drive home this point — First impressions are lasting impressions.

What type of impression are you projecting when prospects view your website? Is it one that portrays an out-dated web presence? Or does it reflect advancing technologies and accessibility awareness?

If not, consider this — according to Comscore, over 60 million people in the United States own a smart phone. Obviously, this number will continue to soar and predictions show that the mobile web will rule by as early as 2015.

So, in order to stay current with rapidly changing times, allow me to give you 3 ways chiropractors can use mobile to market local.

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December 15, 2010 By 13 Comments

Why Thinking Mobile to Market Local Is Smart For Chiropractors

Mobile SmartphonesRegardless if you’re new to Next Generation Chiropractor or have been with me since day one, my purpose has never changed — I’m incessantly bent on providing valuable content that trains chiropractors on how to effectively use blogs and social media networks to grow their chiropractic practices.

For some, the information has been overwhelming. They understand the importance of having a presence online but are too intimidated with the process.

For others, the information has been emphatically embraced and implemented. Three quick examples that come to mind are Dr. Jon P. Heins of Belvidere, New Jersey, Dr. Eduard Burt of San Francisco, California, and Dr. Todd Sullivan of Springfield, Virginia. To use the words of Gary Vaynerchuk, they’re crushing it!

But, as many are aware, technology changes at a blistering pace. Case in point, no matter when you buy a new tech gadget, the sad fact remains that it’s outdated the moment you walk out of the store!
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February 3, 2010 By 9 Comments

How to Deliver Your Chiropractic Blog to Mobile Phones like the Android, BlackBerry, and iPhone with Ease

iphone-wordpressAccording to comScore, the number of people using mobile devices to access news and information online more than doubled from January 2008 to January 2009.

Since those numbers will only increase with time, it’s smart to start delivering your blog’s content in a more mobile-friendly format.

If you’ve ever accessed Next Generation Chiropractor via your iPhone, iPod Touch, Android or BlackBerry Storm, you already know that it’s optimized for those devices.

My secret?
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