June 1, 2011 By 1 Comment

Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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April 27, 2011 By 5 Comments

The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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January 31, 2011 By 6 Comments

3 Infographics That Support Linking Mobile To Local

MobileIf you recall, on December 15, 2010, I announced in my post titled Why Thinking Mobile to Market Local is Smart for Chiropractors that I’d be shifting some of my focus away from just blogging and social networking to local mobile marketing. My reason — chiropractic mobile marketing is the link to effective local marketing.

Here’s a recap of the equation I suggested you follow:

A Strong Web Presence + Locally-targeted Mobile Marketing Campaigns + Consistent Offline Ads that are Linked to Your Web Presence = Effective Local Marketing
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January 26, 2011 By 8 Comments

The Growth of Mobile: Stats and Figures That Will Shock You

During my continual research and study, I ran across another exceptional video that summarizes the staggering growth of mobile.

The good news is that it isn’t over an hour long! ;-)

Matter of fact, it’s only around three minutes in duration but provides some great stats on why small business owners should start thinking mobile for local marketing.

In addition, I’ve provided a few charts and graphs to help drive home the point. So, before you click that play button, take a look at the following charts:
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January 25, 2011 By Leave a Comment

Eric Schmidt at Mobile World Congress

To help expand your concepts and shift your paradigms, today I’d like to share with you Google’s vision of the mobile future as presented by Eric Schmidt at the 2010 Mobile World Congress.

Yes, there’s not a great deal of text content included with today’s post but I figured this presentation will give you more than enough information to see where things are heading.

Listen up! If you want to dominate locally, you must start building a strong web presence via a blog, optimize it for mobile users, and link it locally through services like Google Places.

In short order, I’ll show you how to incorporate the latter part of the aforementioned so that you can start connecting the dots. In the interim, sit back and enjoy the presenation …
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December 15, 2010 By 13 Comments

Why Thinking Mobile to Market Local Is Smart For Chiropractors

Mobile SmartphonesRegardless if you’re new to Next Generation Chiropractor or have been with me since day one, my purpose has never changed — I’m incessantly bent on providing valuable content that trains chiropractors on how to effectively use blogs and social media networks to grow their chiropractic practices.

For some, the information has been overwhelming. They understand the importance of having a presence online but are too intimidated with the process.

For others, the information has been emphatically embraced and implemented. Three quick examples that come to mind are Dr. Jon P. Heins of Belvidere, New Jersey, Dr. Eduard Burt of San Francisco, California, and Dr. Todd Sullivan of Springfield, Virginia. To use the words of Gary Vaynerchuk, they’re crushing it!

But, as many are aware, technology changes at a blistering pace. Case in point, no matter when you buy a new tech gadget, the sad fact remains that it’s outdated the moment you walk out of the store!
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February 3, 2010 By 9 Comments

How to Deliver Your Chiropractic Blog to Mobile Phones like the Android, BlackBerry, and iPhone with Ease

iphone-wordpressAccording to comScore, the number of people using mobile devices to access news and information online more than doubled from January 2008 to January 2009.

Since those numbers will only increase with time, it’s smart to start delivering your blog’s content in a more mobile-friendly format.

If you’ve ever accessed Next Generation Chiropractor via your iPhone, iPod Touch, Android or BlackBerry Storm, you already know that it’s optimized for those devices.

My secret?
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