August 10, 2011 By 4 Comments

the Weekly Sticky: Chiropractic Patient Education Made Easy

the Weekly StickyI love the quote by Stephen Covey that says, “Technology is a wonderful slave but a horrible master”.

In essence what Dr. Covey is saying is don’t be intimidated by it but instead embrace it. If you do, you won’t be limited and can more fully appreciate its power.

As a chiropractic entrepreneur, it’s your job to run your practice like a Fortune 500 company. You may not have stockholders that hold you accountable but you should at least pretend like you do since every decision you make ultimately affects your business’s bottom line.
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January 25, 2010 By 7 Comments

How to Bring Your Chiropractic Patient Education into the 21st Century

With technology advancing at such a blistering pace, it sometimes seems impossible to keep up. From software updates to social media networks, a day doesn’t go by where innovation rests.

As an entrepreneur, one of the keys to success in this new digital world is to not only be cognizant of change but also be willing to adapt, test and then implement when the technology makes your life more efficient and effective.

One of the areas I believe chiropractors have either ignored or missed is video conferencing. Companies like Skype, WebEx, and ooVoo make it insanely simple to connect with patients in a new and fresh way.
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