January 16, 2012 By 4 Comments

How Genbook Can Grow Your Chiropractic Practice

GenbookAs we enter a new year, you may be thinking about areas of your practice you want to change, grow or improve. If so, you should be investing in new online technologies to help achieve those goals.

As Dr. MacNamara has attested to in a past article, one of the easiest-to-use, most affordable and productive technologies with a strong ROI (Return on Investment) is Genbook, an online appointment scheduling solution for small businesses.

In fact, since appointment scheduling is so vital to growing a small customer-focused business like a chiropractic practice, the industry represents one of the most prevalent users of Genbook.

So what can Genbook do for your chiropractic practice?

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December 13, 2011 By 4 Comments

How to Run a Chiropractic Practice for Under $1000

Yeah, I know. That’s a bold title.

But in today’s economy, many chiropractors are looking for inexpensive ways to run and manage their chiropractic practices.

Today’s article doesn’t address the business model but rather the technology.

If you’re looking for an extremely efficient system, then I recommend AMC’s program for chiropractors already in practice or AMC’s Right Start program for student chiropractors.

Nevertheless, if I were just graduating from chiropractic college or starting a new practice, here’s what I would use.

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July 13, 2011 By 4 Comments

11 Ways to Market Your Chiropractic Practice Online Successfully

MarketRecently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.

One of the first questions I ask is do you have a blog.

Why?

Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.

Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.

Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.

Think I’m wrong?
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May 23, 2011 By 2 Comments

How Chiropractors Can Easily Survey Website Visitors

kissinsights-surveyIf you’re a business owner and chiropractic entrepreneur, you don’t need me to remind you how important statistics are to the health and future growth of your chiropractic practice. Correct numbers not only speak volumes on what you’re doing correctly but also on what needs to be fixed.

However, outside of cold hard stats, another area that needs constant monitoring is your customer service program. Smart chiropractors not only have systems in place that allow patients to give accurate assessments but also monitor that input so that their business doesn’t run aground unexpectedly simply by not paying attention.

Consequently, producing super satisfied customers becomes our goal. Without them, we can forget about creating self-sustaining, referral-based practices.

That being the case, let me ask you, how well are you doing? Do you have a system in place that allows patients to tell you straight from your webiste?
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April 18, 2011 By 5 Comments

11 Ways Chiropractors Can Build a Stronger Web Presence

Strong Web PresenceBack in February, Google spanked quite a few prominent websites across the U.S. with its new “search quality” algorithm code-named Panda. Designed to eradicate content farms, Google went after sites that consistently publish shabbily produced, keyword-loaded content.

The biggest losers were sites like blippr.com, associatedcontent.com, articlebase.com, mahalo.com, and ezinearticles.com to name a few.

To show you how powerful Google is regarding e-commerce and how one of their algorithmic changes can wreck havoc on businesses who hold high search rankings but try to ignore Google’s rules, consider Mahalo. After Panda was released, Mahalo saw a 87.3% drop in its Organic Performance Index and had to eliminate 10% of its workforce shortly after the change.

With that being the case, chiropractors need to pay attention to the quality of their content no matter where it is being published. For starters, focus on producing great content. Remember, you need to think like a publisher not a marketer when writing your articles.

So, what makes for good content in Google’s eyes?
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March 8, 2011 By 3 Comments

How to Sign Your Chiropractic Practice Up With Twitter

Twitter Sign UpIt’s hard to believe but many chiropractors still haven’t taken the plunge in the Twitter stream yet. I’m sure their reasons range as broad as the number of chiropractic techniques.

Regardless, Twitter is an incredibly powerful marketing tool. And, once embraced, can provide ample traffic to one’s chiropractic website if setup and used correctly.

But, for those new to social media, first understand that social media networks are tools to be used. Blogs and websites are assets to be owned and grown.

So, in regard to Twitter, Wikipedia gives the following summary:
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October 15, 2010 By 2 Comments

How to Give Chiropractic Assistants Access to Your Chiropractic Blog

Let’s face it … running a chiropractic practice takes finesse, focus, and fortitude. Unlike medical doctors, chiropractors don’t have the luxury of plugging into a system that’s already been created for them. Instead, we have to spread our entrepreneurial wings and learn how to fly ourselves.

For many, that’s not a bad thing. I’d much rather be an entrepreneur that delivers true healthcare instead of a technician that delivers sickness care. We, as chiropractors, have the best of both worlds handed to us upon graduation — the ability to get sick people well and to generate a lucrative income from our service.

Nevertheless, an efficient system built within the right business model is still a must. It’s the foundation that supports the practice both now and into the future — and, we all know how valuable that is during this turbulent era of healthcare!
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September 24, 2010 By 8 Comments

5 Ways User-Generated Content Can Grow Your Chiropractic Practice

Maintaining a chiropractic blog is one of the smartest things you can do to get your chiropractic message out to the masses both inexpensively and efficiently. By writing content that connects and engages your target audience, you have a greater chance of winning their business once they see that you’re committed to meeting their wants, needs, and desires.

However, maintaining a chiropractic blog also takes a great deal of work. Even though today’s blogging software makes things easier than ever before, chiropractors still need to know how to select proper keywords for their niche while incorporating them strategically through their content.
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September 10, 2010 By 2 Comments

How to Promote Your Chiropractic Blog Offline

This is a guest post by Dr. Jon P. Heins of Belvidere, New Jersey.

Before I ever started using a blog and social media to market my chiropractic practice I used direct mailings. I’d pick a topic or condition of the month, create a postcard or newsletter around the condition, and have my office manager mail it out to our existing patients and certain individuals in the community. I’ll give you a good example of whom I’m referring to a little later in this post.

Then, when I found Dr. MacNamara’s blog Next Generation Chiropractor via a Twitter search I immediately got the concepts of inbound marketing, blogging, and connecting with patients and prospective patients with social media sites like Facebook and Twitter. Since, I’ve been doing this all along but in paper form via direct mailings.

So why should you tie them together?
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September 3, 2010 By 4 Comments

How a Chiropractic Podcast Can Market Your Practice

Chiropractic blogs offer chiropractors many ways to promote and market their chiropractic practices. Whether it’s through simple text-based content or more feature-rich content like audio and video, chiropractic blogs built within the correct platform can handle whatever your innate throws its way.

podcast

With that said, some chiropractors may feel more comfortable recording their thoughts instead of typing them out via keyboard and mouse. If you fall within that category, then you need to begin a chiropractic podcast.

Speaking of podcasts, I was recently featured on the Find & Convert podcast hosted by Bernie Borges, CEO of Find & Convert. Check it out by clicking HERE!

There are many ways to create a podcast. But, before you start, you need to develop an editorial calendar similar to the one you use for writing blog posts.
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