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How a Chiropractic Podcast Can Market Your Practice

Chiropractic blogs offer chiropractors many ways to promote and market their chiropractic practices. Whether it’s through simple text-based content or more feature-rich content like audio and video, chiropractic blogs built within the correct platform can handle whatever your innate throws its way.

podcast

With that said, some chiropractors may feel more comfortable recording their thoughts instead of typing them out via keyboard and mouse. If you fall within that category, then you need to begin a chiropractic podcast.

Speaking of podcasts, I was recently featured on the Find & Convert podcast hosted by Bernie Borges, CEO of Find & Convert. Check it out by clicking HERE!

There are many ways to create a podcast. But, before you start, you need to develop an editorial calendar similar to the one you use for writing blog posts.
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Use Google Places to Promote, Connect, and Build Your Chiropractic Practice

On September 15, 1997, two Stanford PhD candidates, Larry Page and Sergey Brin, registered the domain name Google.com. Originally nicknamed “BackRub”, because their new system checked backlinks to estimate the importance of a site, the name was changed to Google after its name was derived from the misspelling of the word “googol”, the number one followed by one hundred zeros, which was meant to signify the amount of information the search engine was to handle.

Google was later incorporated on September 4, 1998 at a friend’s garage in Menlo Park, California. And, as the saying goes, the rest is history.
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How to Create a Facebook Fan Page for Your Chiropractic Practice

As Facebook approaches 500 million users, chiropractors need to understand the importance of this global network and how to connect their practices with its members.

With around 50% of their active users logging in on any given day, people are spending over 500 billion minutes per month interacting with friends and loved ones.

In addition, people are also interacting with over 160 million objects (pages, groups, and events) with the average user connecting to 60 pages, groups, and events each month.

But, just having an account doesn’t guarantee chiropractic marketing success. Chiropractors need to implement other tools in order to connect prospects to business.
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How to Build a Facebook Landing Page for Your Chiropractic Practice

According to Alexa, Facebook’s traffic rank is #2 in the world. Obviously the #1 ranked site is Google but in other countries like Indonesia, Malaysia, the Philippines, and Singapore, Facebook is #1.

Because of Facebook‘s rapid rise and stratospheric growth, rumors have been circulating that Google will soon launch “Google Me” just to make sure Facebook doesn’t usurp them.

Matter of fact, PCMag, referenced in the above link, must have seen the same tweet as I did on Saturday evening.
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Using Blogs and Social Media to Grow Your Chiropractic Practice

chiropractic-growthBack in November of this year, I gave a presentation to a group of chiropractors in St. Louis, Missouri, on how to use blogs and social media to grow their chiropractic practices.

The presentation was well-received, is still stimulating multiple conversations about the topic and is responsible for encouraging the launch of several chiropractic blogs. Consequently, I’m stoked!

If you really want to know why, read my post titled Help Me Help Chiropractors Spread the Chiropractic Message. It’ll lay a good foundation on why I’m such an advocate for blogs being used by chiropractors.
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Why Chiropractors Need to Join Blogging Chiros

rss_256Over the last few months I’ve been busily working on several projects that are aimed toward helping chiropractors grow their practices through the use of blogs and social media. One of these projects consists of a members-only site that’ll literally walk chiropractors through the process of not only starting a blog but actually profiting from it.

Although technology is advancing at a blistering pace and social media is taking the world by storm, most chiropractors are still not actively participating in this new world. They either catch themselves sitting on the sidelines confused or jump in not knowing which direction to run.

Whichever the case, the sad truth remains that chiropractors are missing a huge opportunity to not only connect with prospects that desperately need chiropractic services but also whom are looking for solutions to their chiropractic healthcare needs. Thus the reason for Blogging Chiros.
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