October 3, 2011 By Leave a Comment

Chiropractic Apps: iPhone & Android Apps for Chiropractors

Chiropractic iPhone & Android AppsIf you’re an Apple aficionado, you’re probably already aware of Apple’s big iPhone event that’s scheduled for tomorrow. If you have no clue on what I’m talking about, then see Brett Molina’s Report: Apple event slated for Oct. 4 that was featured in USA Today.

Just like previous events, Apple will hit a home run by unveiling new products and services that’ll transform the way we do business and enjoy life. It’s the former that I’d like to focus on today — transforming the way chiropractors do business.

Over 50% of those that connect to the Internet today are doing so via a mobile device. Local mobile search volume is growing exponentially at 50% per year. 80% of searchers research online before purchasing in a 10-20 mile radius. And, the #1 access method for local information is the mobile browser with 20.7 million users per month.

With so many prospects turning to mobile devices, I have to wonder how many chiropractors are capitalizing on this phenomenon or just simply letting business pass them by.

Is YOUR chiropractic practice ready?
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October 25, 2010 By 8 Comments

Why Chiropractors Need an eMail List

If you’ve been paying attention lately to my most current blog posts, you’ll notice that I’ve been hinting around at how important email opt ins are to your internet marketing success.

Well, today instead of just promoting a certain product or service, I’d like to discuss why chiropractors need an email list.

Before I begin, remember that your chiropractic blog should be setup as the hub of all your online activities. By writing keyword-rich, niche-specific content that meets the needs, wants, and desires of your prospects, your chiropractic blog will be more readily found through major search engines like Google and Bing.

However, driving traffic to your blog for the sake of traffic isn’t worth a dime unless you know how to convert that traffic into quality leads.
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May 8, 2010 By Leave a Comment

How to Protect Your Chiropractic Content via the S3MediaVault WordPress Plugin

This week in Blogging Chiros, chiropractors are learning how to create a membership site for their prospects and patients. So far, we’ve discussed why chiropractors need a membership site, the software that makes it possible, and how to protect content from being stolen.

Since content is the foundation of membership sites, knowing how to protect it is vitally important. And, if you want to protect it from being freely distributed, you need even more security than what most membership software provides.

But what if you don’t have plans to create a membership site? Should chiropractors still protect content that’s being published to their chiropractic blog?
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April 23, 2010 By Leave a Comment

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 8

In Part 7 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, we discussed one way on how chiropractors can engage prospects through the comment section of each post.

Before we move forward, one of the most important words I used in the above paragraph is engage. If you’re not familiar with the concepts and definition of this word in relations to social media, then I encourage you to read 9 Ways to Engage Your Chiropractic Blog Prospects.

Today, I’d like to continue our focus on the comment section of your chiropractic blog. Through its proper use, you can quickly build relationships with prospects that later can become raving fans.
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March 15, 2010 By 7 Comments

4 Ways to Guarantee That Your Chiropractic Blog is Easily Found

One of the main questions I receive from chiropractors in regards to starting a chiropractic blog is what topics should they write about.

At first, one would think that this is an asinine question but, in their defense, unless chiropractors fully understand the purpose of starting a chiropractic blog, then why do it?

Even though statistics point to the dismal lack of chiropractic blogs, I assure you that the blogosphere AND the chiropractic profession doesn’t need another mediocre blog that isn’t grounded within a true vision, purpose and focus toward advancing its message. Without the aforementioned, it’s simply better not to start.
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March 3, 2010 By 8 Comments

9 Ways to Engage Your Chiropractic Blog Prospects

actionSince the inception of Next Generation Chiropractor, I’ve covered everything from 6 Essential Reasons Why You Need a Chiropractic Blog to how to Form a Tribe for Your Chiropractic Practice the Seth Godin Way.

Today, I’d like to give you 9 ways on how to engage your chiropractic blog prospects through your chiropractic blog.

But, before I do, let’s review two critical concepts:
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April 1, 2009 By 11 Comments

Who's King of Your Office?

Is it you, doctor?

How about your technique?

Maybe it’s your multiple degrees or diplomate status?

In reality, none of the above really matters from the business standpoint. You can be the greatest chiropractor in the world but if you don’t know how to run a business, you won’t be in practice for long. Continue Reading …

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