Next Generation Chiropractor
Blogging platforms like WordPress make it easy for readers to consume content however they desire.
For example, Next Generation Chiropractor offers timely updates via blog posts which are then fed to its RSS feed, Twitter timeline, Facebook Fan Page, and Linkedin profile page.
In addition, readers can subscribe to updates via email either through an opt-in form or RSS subscription.
What’s the difference?
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Recently, I received an email stating that Next Generation Chiropractor had been nominated by my readers for a 2010 Top Chiropractor Blog award presented by BloggingAwards.org.
At first, I was a little perplexed, somewhat skeptical, and wondering whom had nominated me.
You see, many awards are given with strings attached — if you want it, you must agree to embed it with a hidden link associated with some form of marketing campaign or advertising agenda.
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If you’ve been blogging for any length of time, you should already understand and appreciate your blog’s ability to stimulate dialogue through the comments section of each post. Dialogue is not only important to aid in building relationships with your readers but also in measuring engagement.
If you’re not familiar with the term engagement, think of it this way — it refers to the attention people give to your content by promoting it through various social networks or social bookmarking sites.
The more valuable your content, the more it’ll spread as an engagement event. The more events your blog stimulates, the more rank it pulls among the sites that matter most like Reddit and DIGG.
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