Over this past weekend, I had the wonderful privilege of speaking to a fairly large group of both chiropractors and chiropractic assistants in Atlanta, Georgia.

As always when I address this crowd, the audience was not only a pleasure to speak to but the presentation was well received. For that, I’m forever grateful!

Obviously, my focus was on how to use blogs and social media networks to help grow their chiropractic practices. However, during the first part of my presentation, I spent a considerable amount of time discussing the four truths every chiropractor should know about social media marketing.

My purpose — to help chiropractors understand that it takes patience, time, and perseverance to build their presence online.

You see, without a proper understanding of these four truths, one can make the wrong assumption that social media marketing doesn’t work. If that occurs, it can derail any legitimate attempts at building a successful brand online.

Even though my presentation was over two hours and covered other topics besides these four truths, I decided to create a screencast for all of my Next Generation Chiropractor readers which focused on the aforementioned exclusively.
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