December 15, 2010 By 13 Comments

Why Thinking Mobile to Market Local Is Smart For Chiropractors

Mobile SmartphonesRegardless if you’re new to Next Generation Chiropractor or have been with me since day one, my purpose has never changed — I’m incessantly bent on providing valuable content that trains chiropractors on how to effectively use blogs and social media networks to grow their chiropractic practices.

For some, the information has been overwhelming. They understand the importance of having a presence online but are too intimidated with the process.

For others, the information has been emphatically embraced and implemented. Three quick examples that come to mind are Dr. Jon P. Heins of Belvidere, New Jersey, Dr. Eduard Burt of San Francisco, California, and Dr. Todd Sullivan of Springfield, Virginia. To use the words of Gary Vaynerchuk, they’re crushing it!

But, as many are aware, technology changes at a blistering pace. Case in point, no matter when you buy a new tech gadget, the sad fact remains that it’s outdated the moment you walk out of the store!
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April 16, 2010 By 3 Comments

Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 6

blogIn Part 5 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, I introduced the reason why your chiropractic blog content must be keyword-rich and niche-specific in order to connect with the correct prospects.

I also introduced you to several tools you can use to make your keyword selection that much easier.

If you missed what I’m referring to, then I recommend you read Part 5 to get up-to-speed. If you follow the suggestions, it will make a tremendous difference in your blogging experience.

Now, as you continue to build your chiropractic blog into the asset it has the capability of becoming, remember that organic search should be your primary focus for referrals to your chiropractic blog.
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February 12, 2010 By 9 Comments

How to Engage Your Chiropractic Blog Readers Through the Wibiya Toolbar

wibiyaIf you’ve been blogging for any length of time, you should already understand and appreciate your blog’s ability to stimulate dialogue through the comments section of each post. Dialogue is not only important to aid in building relationships with your readers but also in measuring engagement.

If you’re not familiar with the term engagement, think of it this way — it refers to the attention people give to your content by promoting it through various social networks or social bookmarking sites.

The more valuable your content, the more it’ll spread as an engagement event. The more events your blog stimulates, the more rank it pulls among the sites that matter most like Reddit and DIGG.
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