If you’ve been blogging for any length of time, you should already understand and appreciate your blog’s ability to stimulate dialogue through the comments section of each post. Dialogue is not only important to aid in building relationships with your readers but also in measuring engagement.

If you’re not familiar with the term engagement, think of it this way — it refers to the attention people give to your content by promoting it through various social networks or social bookmarking sites.

The more valuable your content, the more it’ll spread as an engagement event. The more events your blog stimulates, the more rank it pulls among the sites that matter most like Reddit and DIGG.
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