December 13, 2011 By 4 Comments

How to Run a Chiropractic Practice for Under $1000

Yeah, I know. That’s a bold title.

But in today’s economy, many chiropractors are looking for inexpensive ways to run and manage their chiropractic practices.

Today’s article doesn’t address the business model but rather the technology.

If you’re looking for an extremely efficient system, then I recommend AMC’s program for chiropractors already in practice or AMC’s Right Start program for student chiropractors.

Nevertheless, if I were just graduating from chiropractic college or starting a new practice, here’s what I would use.

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June 1, 2011 By 1 Comment

Mobile Marketing for Chiropractors

Since December of last year, I started introducing chiropractors to the concept of mobile marketing. For starters, I wrote a blog post on Why Thinking Mobile to Market Local is Smart for Chiropractors on December 17, 2010. If you haven’t read it yet, I encourage you to do so.

Mobile Marketing for Chiropractors

As 2011 kicked off, I then introduced other articles that drove home important stats that chiropractors needed to consider. The Growth of Mobile: Stats and Figures that will Shock You is a good example.

As 2011 progressed, many chiropractors began emailing me on how to get started. Matter of fact, I’ve received more emails regarding mobile marketing than any other topic over the last few months. Because of both the need and interest, I founded Mobile Marketing for Chiropractors.

What is Mobile Marketing for Chiropractors?
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April 27, 2011 By 5 Comments

The Mobile Movement: Understanding Smartphone Consumers [VIDEO]

iPhone AdIf you agree with Morgan Stanley’s 92-page report that charted the most important online trends and predicted the future of the Internet, then you’re already aware that by 2015 the mobile web will rule.

But did you realize how powerful mobile ads and devices are toward driving business locally?

If not, watch the following video that was recently released by Google titled The Mobile Movement: Understanding Smartphone Consumers. The statistics are impressive!
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February 7, 2011 By 2 Comments

Ez Texting Makes Mass Text Messaging a Snap for Chiropractors

Ez textingStaying true to my word for 2011, let’s continue our focus on mobile marketing for chiropractors. And, since we’re at the ground floor of mobile marketing, let’s look at one area that can truly change how you market and communicate with your chiropractic patients.

What area is that?

Mass text messaging.

As Mashable reported, “Text messaging is one of the most popular communication methods in the world. The cost of a cell phone and SMS plan compared to that of a computer and a broadband connection has made texting extremely popular in developing countries, and “unlimited messaging” plans have made it the communication medium of choice for teens everywhere (beating face-to-face conversation and e-mail in popularity).”

They also provided a nice infographic associated with their story on The Rise of Text Messaging. I uploaded it to my Posterous account for quick access.

But, as a chiropractor, how can you streamline the process? How can you effortlessly communicate with patients? How can you manage so many phone numbers? And, how expensive is it to play the game?
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January 26, 2011 By 8 Comments

The Growth of Mobile: Stats and Figures That Will Shock You

During my continual research and study, I ran across another exceptional video that summarizes the staggering growth of mobile.

The good news is that it isn’t over an hour long! ;-)

Matter of fact, it’s only around three minutes in duration but provides some great stats on why small business owners should start thinking mobile for local marketing.

In addition, I’ve provided a few charts and graphs to help drive home the point. So, before you click that play button, take a look at the following charts:
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December 15, 2010 By 13 Comments

Why Thinking Mobile to Market Local Is Smart For Chiropractors

Mobile SmartphonesRegardless if you’re new to Next Generation Chiropractor or have been with me since day one, my purpose has never changed — I’m incessantly bent on providing valuable content that trains chiropractors on how to effectively use blogs and social media networks to grow their chiropractic practices.

For some, the information has been overwhelming. They understand the importance of having a presence online but are too intimidated with the process.

For others, the information has been emphatically embraced and implemented. Three quick examples that come to mind are Dr. Jon P. Heins of Belvidere, New Jersey, Dr. Eduard Burt of San Francisco, California, and Dr. Todd Sullivan of Springfield, Virginia. To use the words of Gary Vaynerchuk, they’re crushing it!

But, as many are aware, technology changes at a blistering pace. Case in point, no matter when you buy a new tech gadget, the sad fact remains that it’s outdated the moment you walk out of the store!
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September 29, 2010 By 5 Comments

The Future of Screen Technology

For those that know me well, following future trends in technology are not only a hobby of mine but also a passion. From Apple’s iPhone to PHP, I attempt to stay current with what’s happening right now as well as what’s coming down the pike.

Screen technology is no exception. Ever since Apple unveiled its first generation of iPhones, I’ve been fascinated with touch screen technology and its capabilities.

It was during that time that I also realized that their innovation would take computing to an entirely different level as well as pave the way for new markets and technologies.
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August 12, 2010 By 6 Comments

Never Wait On Hold Again … With LucyPhone

As a small business owner, time is money. Thus the reason for making sure the system your practice runs on is smooth and efficient to guarantee profits.

So, as an entrepreneur, you need creative ways to harness the power of technology without it burdening your current system.

Dr. Stephen Covey couldn’t have said it better when he stated, “Technology is a wonderful slave but a horrible master!”
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August 10, 2010 By 6 Comments

How I Received a 2010 Top Chiropractor Blog Award

Recently, I received an email stating that Next Generation Chiropractor had been nominated by my readers for a 2010 Top Chiropractor Blog award presented by BloggingAwards.org.

At first, I was a little perplexed, somewhat skeptical, and wondering whom had nominated me.

You see, many awards are given with strings attached — if you want it, you must agree to embed it with a hidden link associated with some form of marketing campaign or advertising agenda.
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June 25, 2010 By 14 Comments

Google Voice Takes Telephony For Chiropractors to a Whole New Level

A few days ago as early adopters anxiously awaited seeing FedEx trucks arrive at their doorsteps with a shiny new iPhone 4, Google announced that Google Voice was now out of beta and readily available to the masses.

Even though I requested an invite many moons ago, I never was granted access to see how their technology would fit into my lifestyle. Call me paranoid but maybe it’s due to my loyalty to 1 Infinite Loop. ;-)

Regardless, now that Google Voice is out of beta, I’m a proud owner of a Google Voice phone number and have had some time to test out some of its features.

But, before I highlight these, I recommend that you watch the following video:
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