Tribes is the newest book by marketing genius, Seth Godin. Its premise deploys the idea that people need a leader and that leader is you.

According to an editorial review by Publishers Weekly, “Godin argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet.”

An incredible way to run with this idea is by building your blog. There simply isn’t a better way to connect with patients, prospects and your community.
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