Next Generation Chiropractor
Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.
But, before we get started, let’s take a look at what Wikipedia has to say about screencast and screencasting:
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If you take a closer look at any successful business, you’ll find an extremely well-oiled machine. The foundation is built upon a system of efficiency that typically yields a high return on investment.
Checks and balances are in place to make sure that priorities are getting met and everyone is being productive. Without them, efficiency would decrease and ultimately the business’s bottom line would suffer.
As you invest more time and energy into promoting your practice online, you’ve got to come up with ways to streamline the process. The last thing you need is to add more tasks to the busyness of your day.
We’ve already discussed ways to update your social media platforms through Ping.fm and TubeMogul. However, you may be wondering if there’s a simpler way to organize, manage and view all of your accounts within one browser. Well, fortunately, there is and it’s called Flock.
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In the world of business, time is money. Especially within a service-oriented business like chiropractic — if you aren’t seeing patients, you aren’t making money.
So, one of the questions you may be asking yourself is how can you afford to spend time in social media without losing money in your practice?
Let’s face it, if you manually monitored and updated each one of your social media accounts throughout the day, it would take too long to see the return-on-investment compared to a five-to-ten minute adjustment.
Stephen Covey once so eloquently stated, “Technology is a wonderful slave but a horrible master.”
My paraphrase is if you don’t know how to master technology, you’ll lose in this new era of internet marketing.
So, the key is to find efficient solutions to these problems that still allow you to communicate effectively through various platforms.
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Podcast: Play in new window
