January 9, 2012 By Leave a Comment

Learn Chiropractic Marketing Inside of Club 365

Club 365One of the biggest struggles I see chiropractors face today is how to market their practices in an Internet-driven society.

As more marketing campaigns move online, social media and inbound marketing have become increasingly important assets for chiropractors to get found by and engage with potential patients.

Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions.

The question for you is, will you be there to answer it?

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November 7, 2011 By 2 Comments

YouTube Basics for Chiropractors

YouTube Basics for ChiropractorsEven though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.

Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.

But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
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October 31, 2011 By Leave a Comment

Twitter Basics for Chiropractors

Twitter Basics for ChiropractorsChiropractors are exploring ways to take advantage of all sorts of social media to enhance their practice, including Facebook, YouTube, LinkedIn, blogging and Twitter.

If the myriad of choices in social media leave you feeling like you need to give yourself an adjustment, take a deep breath and realize you don’t have to be an expert, you just need to know some basics. This article will focus on some of the ways you can use Twitter to enhance your relationship with both your prospects and patients.

Think of Twitter as any other instant messaging program, except that instead of sending the message to just one person, you’re sending it to lots of people.
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October 24, 2011 By Leave a Comment

LinkedIn Basics for Chiropractors

LinkedIn Basics for ChiropractorsIf social media sites such as Facebook and Twitter are the Yellow Pages of the new century, then LinkedIn is the B2B directory.

Just as your social media pages can offer a great deal more than any ad in the Yellow Pages ever could, LinkedIn provides the opportunity to learn and do more than any printed media ad can do.

Think of it as a big mixer party for all the people with whom you may or may not do business: there are many chances to make new acquaintances and get introductions to professionals and business people you should know. Since it offers access to everywhere, it is the ultimate networking tool.
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September 22, 2011 By 2 Comments

How Chiropractors Can Get Started in Social Media

Get StartedAt one time, a phone book’s yellow pages were the best place for consumers to find the services they needed, and that meant those pages were also the best place for professionals to reach prospective clients.

But in the modern world, search engines like Google and Bing give customers much more access to the information and solutions they need. Chiropractors who limit their marketing efforts to print media may simply never reach the prospects who could benefit the most from their services.

Chiropractors in particular can benefit from using social media because it can help them reach customers who know they have a problem but don’t know that chiropractic care can help.
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September 3, 2011 By 1 Comment

How to Use Facebook iFrames

FacebookBack in March, Facebook deprecated FBML for iFrames. What this meant was Page admins would no longer be able to install new FBML apps and developers would no longer be able to create them. Instead, they’d need to embrace iFrames as the new standard.

Around that time I noticed several entrepreneurs releasing new products and services that made the conversion from FBML to iFrames insanely simple. Since I administrate numerous Pages, it was a no brainer to purchase them to help streamline the conversion.

Here’s a list of the tools I use:

But you don’t necessarily need to spend your hard-earned cash on any of the above if you only administrate one Page. Yes, they’ll provide you with the tools to make your Page pop, but if you’re just starting out you can simply install the Static HTML: iframes tabs app by following these 3 Easy Steps:
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August 29, 2011 By 2 Comments

How to Secure the Username of Your Chiropractic Facebook Page

FacebookOn June 13, 2009 Facebook rolled out Facebook Usernames. This allowed individuals to choose a username for their profile and Facebook Pages.

I, like many others, secured my username the moment it went live. Why? Because the vanity URL is an important aspect of most social media websites. Being able to choose the URL for your social profile (i.e. Facebook.com/PatrickMacNamara) not only makes it easy to share with others, but helps you claim a little piece of social media space as your own.

Not only did I secure the username for my personal profile but also for my Page. This way I can maintain privacy via my personal profile but still easily connect with people I’ve never met.
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July 13, 2011 By 4 Comments

11 Ways to Market Your Chiropractic Practice Online Successfully

MarketRecently, I’ve received several emails from chiropractors wondering how they can successfully market their chiropractic practice online.

One of the first questions I ask is do you have a blog.

Why?

Because like I’ve said many times before, your chiropractic blog SHOULD always be the hub of all your online marketing endeavors.

Having lead-generating landing pages with automated systems for email campaigns isn’t enough for sustained growth.

Yes, it’ll produce short-term gains but the real power lies in a long-term commitment centered around building your brand online through a blog.

Think I’m wrong?
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June 20, 2011 By 3 Comments

6 Facebook Strategies Every Chiropractor Should Know

FacebookWithout a doubt, Facebook is a force to be reckoned with. Not only does it sit at #2 among Alexa’s top website list but on some days it generates more page views than Google.

And, with a membership of over 650 million people, chiropractors should pay attention and get active on this social media network before more customers are lost.

Unfortunately, though, most chiropractors simply don’t know where to start. Sure, they’ve signed up, got a personal account, filled in some information, sent friend requests, and probably even created a page for their chiropractic practice. But if they don’t know what to do after that, they miss the enormous business opportunities that other small businesses are profiting from.

So today I decided to help lay the foundation for your chiropractic Facebook Page by covering the 6 Facebook strategies every chiropractor should know.

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May 21, 2011 By 10 Comments

How to Get More Out Of Your Chiropractic Facebook Page

FacebookIf you’re using Facebook to promote and market your chiropractic practice, then I recommend that you watch today’s screencast. I cover the importance of having a landing page as well as how to take advantage of the banner section of your chiropractic page.

For a more in-depth discussion on landing pages, I encourage you to read and watch Why a Chiropractic Facebook Page is So Powerful. It dives deeper into the concept of landing pages and why you should have a “call-to-action” in order to stimulate “likes” to your page.

For more information on Facebook banners, check out 10 Creative Uses of the New Facebook Profile. It’ll give you some idea on how creative you can get with the banner section of your page.
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