November 7, 2011 By 2 Comments

YouTube Basics for Chiropractors

YouTube Basics for ChiropractorsEven though YouTube is just one of many social networks that chiropractors can use, those that don’t use it are really missing out. It not only can help chiropractors spread their message but also market their practices without affecting their budgets.

Plus, since it’s the second largest search engine next to Google, innovative chiropractors can leverage its traffic to help drive leads back to their sites.

But if you’re new to YouTube, make sure you spend some time getting familiar with the basics. Video is different than text, or even audio for that matter. So spend some time learning the platform so that you’ll achieve results quicker right out of the gate.
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October 31, 2011 By Leave a Comment

Twitter Basics for Chiropractors

Twitter Basics for ChiropractorsChiropractors are exploring ways to take advantage of all sorts of social media to enhance their practice, including Facebook, YouTube, LinkedIn, blogging and Twitter.

If the myriad of choices in social media leave you feeling like you need to give yourself an adjustment, take a deep breath and realize you don’t have to be an expert, you just need to know some basics. This article will focus on some of the ways you can use Twitter to enhance your relationship with both your prospects and patients.

Think of Twitter as any other instant messaging program, except that instead of sending the message to just one person, you’re sending it to lots of people.
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October 24, 2011 By Leave a Comment

LinkedIn Basics for Chiropractors

LinkedIn Basics for ChiropractorsIf social media sites such as Facebook and Twitter are the Yellow Pages of the new century, then LinkedIn is the B2B directory.

Just as your social media pages can offer a great deal more than any ad in the Yellow Pages ever could, LinkedIn provides the opportunity to learn and do more than any printed media ad can do.

Think of it as a big mixer party for all the people with whom you may or may not do business: there are many chances to make new acquaintances and get introductions to professionals and business people you should know. Since it offers access to everywhere, it is the ultimate networking tool.
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September 3, 2011 By 1 Comment

How to Use Facebook iFrames

FacebookBack in March, Facebook deprecated FBML for iFrames. What this meant was Page admins would no longer be able to install new FBML apps and developers would no longer be able to create them. Instead, they’d need to embrace iFrames as the new standard.

Around that time I noticed several entrepreneurs releasing new products and services that made the conversion from FBML to iFrames insanely simple. Since I administrate numerous Pages, it was a no brainer to purchase them to help streamline the conversion.

Here’s a list of the tools I use:

But you don’t necessarily need to spend your hard-earned cash on any of the above if you only administrate one Page. Yes, they’ll provide you with the tools to make your Page pop, but if you’re just starting out you can simply install the Static HTML: iframes tabs app by following these 3 Easy Steps:
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August 29, 2011 By 2 Comments

How to Secure the Username of Your Chiropractic Facebook Page

FacebookOn June 13, 2009 Facebook rolled out Facebook Usernames. This allowed individuals to choose a username for their profile and Facebook Pages.

I, like many others, secured my username the moment it went live. Why? Because the vanity URL is an important aspect of most social media websites. Being able to choose the URL for your social profile (i.e. Facebook.com/PatrickMacNamara) not only makes it easy to share with others, but helps you claim a little piece of social media space as your own.

Not only did I secure the username for my personal profile but also for my Page. This way I can maintain privacy via my personal profile but still easily connect with people I’ve never met.
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August 1, 2011 By 10 Comments

How to Increase Authority Using Google+

Google PlusOnline authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.

Don’t believe me?

Then explain to me why Google consistently refreshes its search algorithm. I assure you, it’s not for kicks and grins!

Instead, it’s Google’s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.

With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.

In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.

Here’s how it works …
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July 24, 2011 By 4 Comments

Google+: A Chiropractor’s Perspective

Google+On June 28, 2011, Google announced the launch of their new social network called Google+. My first thought was do we really need another social network?

Well, after spending a few weeks on Google+, I’d have to say why yes, yes we do! And, here’s why.

As Google pointed out, online sharing is awkward. Even broken. And Google aims to fix it.

Whether they do or not is to be debated. However, I’m more optimistic this go around than I was with Google Buzz or Google Wave.

Matter of fact, after spending a few hours within Google+, I was immediately hooked. The whole concept of Circles just makes sense, Sparks makes it easier to share things you’re interested in, Hangouts are just more intuitive than Facebook Video Calling, and Huddle is, well, a complete steal from Apple’s iMessage technology which was announced at the last WWDC.
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July 7, 2011 By 4 Comments

How to Upgrade Your Chiropractic Blog to WordPress 3.2

WordPressOver Independence Day, Matt Mullenweg and his devoted WordPress Team released a major update to the extremely popular WordPress platform, version 3.2.

In today’s post, I’d like to walk you through three important steps you’ll need to take to make sure your upgrade goes smoothly.

But first, let’s get a little background on WordPress 3.2. According to Matt, WordPress has dedicated this release to noted composer and pianist George Gershwin.

Here’s what Mr. Mullenweg had to say about it …
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June 30, 2011 By 11 Comments

11 Google Plus Videos For The Beginner

Google PlusYesterday Google launched their Google Plus Project. After taking the tour, I’m extremely impressed and believe that they finally got it right when it comes to social media.

Matter of fact, I believe they’re more prepared to compete with Facebook this go around than they were in times past. If all goes as expected, I think they’ll easily propel past Facebook as the #1 social media network in the world.

But, if you’re still waiting for a coveted invite, takes some time to peruse the following videos. They’ll set the stage for things to come.
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June 22, 2011 By 7 Comments

How to Add the Facebook Like Button to Your Chiropractic Blog

Facebook Like ButtonIn my last post, I introduced 6 Facebook strategies every chiropractor should know. The fifth strategy on the list was having an Engagement Strategy.

Even though engagement is an essential part, I don’t want you to think that it should only happen on Facebook. It should also happen on Twitter, Linkedin, YouTube, and your chiropractic blog.

Why your blog?

Because your blog should be the center of all your online marketing endeavors. By leveraging the power of social media you’ll not only be able to drive prospects back to your blog but also be able capture their email addresses for future communication and marketing.
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