I opened my first Twitter account on May 1, 2008. In Twitter years, that’s a long time ago!
But, as of this writing, I now have 12 Twitter accounts that serve various purposes.
For example, I have one for this blog, @NextGenChiro, one for my web design company, @ChiroWebDesigns, one for my membership site for beginning chiropractic bloggers, @BloggingChiros, et cetera.
Now I know what some of you are thinking … where do I find time to sit around and manage twelve Twitter accounts on any given day?
Truth be known, I don’t.
I simply manage my accounts through MarketMeSuite and then check-in a few times throughout the day to respond to direct messages and replies.
In other words, I abide by the quote by Stephen Covey that states:
Technology is a wonderful slave but a horrible master. 
In order to heed Dr. Covey’s wisdom, one needs to apply efficient systems to technology that’ll manage the majority of online marketing both efficiently and effectively. For me and Twitter, that’s MarketMeSuite.
Regardless, one thing you’ll find is that the majority of my tweets are not about me. Instead, I incessantly focus on you.
How?
By sending you information that’ll help grow your chiropractic practice through the use of a blog and social media networks.
As I’ve been taught, one leads by example. So today I’d like to simply point out that when tweeting, don’t tweet about you.
Why?
Because no one cares about you. That may seem harsh but it’s reality.
What do they care about?
Themselves.
People are looking for solutions that’ll help meet their wants, needs, and desires … not yours.
No matter how sincere you are about chiropractic, subluxations, and innate, if you don’t meet people where they’re at, you won’t gain their attention, respect, and, ultimately, their trust.
But, if you tweet information that’s valuable to them, you’ll open the door to authentic communication. It’s that authenticity that’ll build trust toward a quality doctor-patient relationship.
It’s the same principle Zig Ziglar promotes:
You will get all you want in life if you help enough other people get what they want.
Question: Are your tweets all about you? If so, how can you change your message so that it’ll address the wants, needs, and desires of your local community.
Let me hear your thoughts in the comments section below.
About Dr. Patrick MacNamara
You are absolutely right, Dr. MacNamara. It is about your audience and not about me me me me me me me. I do not even run promotional tweets on Twitter. If someone finds the information from my posts valuable, here are a few things that can happen.
1. Sign up for my newsletter
2. Follow Me on Twitter
3. Become a Fan on my FB Page
Basically, these potential patients, if they happen to be local raising their hand and saying we will contact you sooner or later. If your followers are not local, they can purchase whatever product you are offering on your site sooner or later. Perhaps I am wrong, but that is what I have been doing.
Those are all valid points, Dr. Burt. And, you are correct regarding prospects that aren’t from your region. You can monetize your blog via products to anyone that has Internet access.
Matter of fact, I discuss that very topic in Module 10 of Blogging Chiros. Its focus is on building a membership site for both patients and other prospects within your niche. This can be extremely valuable to them and a nice additional stream of income for you.
I am glad we are on the same page Doc.
Wow, 12 Twitter accounts! You are a busy tweeter aren’t you? If you don’t mind, about how much time do you spend on Tweeter per week?
Per week for all twelve — just over an hour and a half.
My daily routine consists of checking replies and DMs twice per day — once in the morning and once in the evening. I can usually reply to everyone within ten to fifteen minutes.
I don’t sit on Twitter all day. I get in and get out. I just use it as a tool to drive people to my blog since that’s where relationships are established and trust is built.
MarketmeSuite is the secret weapon that Dr. Mac is using for his message distribution. It will do all the work for you. However, you need a content that will drive people to your blog.
I think too that it’s an innate nature of human beings to be highly receptive to words that they read especially if they can empathize, they can share the same dilemma, sentiments or any experience with what you are sharing them. If not, then talking to them and merely letting them think that you are reaching out to them will bring lots of people back to you.
You’re on the right track, Dr. Wang. That’s why keywords in your headlines are so important. If they’re targeted toward the niche you’re trying to reach, then people attuned to those words will more naturally look for them in your tweets.
Great post! Thank you for the information. I completely agree.
You’re welcome, doc! I’m glad you enjoyed the post.