Using Screencast and PowerPoint to Grow Your Chiropractic Practice

Recently I was asked by several chiropractors if I would be willing to write a blog post on how to create a custom chiropractic marketing video using screen capture and PowerPoint presentation software. So, instead of writing a text-based tutorial, I thought I’d highlight several companies and their software through my own screencast.

But, before we get started, let’s take a look at what Wikipedia has to say about screencast and screencasting:

A screencast is a digital recording of a computer screen output, also known as a video screen capture, often containing audio narration. Although the term screencast dates from 2004, products such as Lotus ScreenCam were used as early as 1994.

Early products produced large files and had limited editing features. More recent products support more compact file formats such as Adobe Flash and have more sophisticated editing features allowing changes in sequence, mouse movement, and audio.

Just as a screenshot is a picture of a user’s screen, a screencast is essentially a movie of the changes over time that a user sees on his monitor.

The power of a screencast can’t be overstated. Once you learn how to use the software, you can produce a plethora of educational material, video patient testimonials and chiropractic marketing tools that can easily be mass distributed via the Internet through companies like TubeMogul.

Also, it’ll help increase your SERPs via Google if you add the content to your YouTube channel.

So, take the time to learn about screencasting and put the technology to use to help grow your chiropractic practice.

In closing, here are the web addresses for each company mentioned in the video:

1. Camtasia Studio
2. iShowU HD
3. Screenflow
4. Screenr