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What is a Blog and Why do You Need One?

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A blog is defined by Wikipedia as “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video”.

The key to Wiki’s definition is that it is a web site. This is important because a web site becomes an extension of your business that never closes. No matter what time of the day or night, the buyer can access your content at his or her own pace.

One benefit of using a blog is it’s dynamic. In other words, it allows visitors to interact with you instead of just reading an online brochure of who you are and what you provide. This interaction builds relationships with your readers. It’s the relationships that lead to business.

If you provide content that meets their wants and desires, you can be sure that the visitors will ultimately become buyers.

So, obviously, the need for a blog is evident. Its goal is to attract prospects, retain them and then motivate them into action. It literally becomes the hub of all of your online marketing endeavors.

Now that you realize the importance of blogging, in our next post we’ll take a closer look at how to setup a blog and help you decide which blogging platform is right for you.

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About Dr. Patrick MacNamara

Patrick MacNamara is an Apple aficionado, chiropractor, professional consultant, social media advocate and web expert in design and development. Learn more about him here and connect with him on Facebook, Google+, LinkedIn, Twitter, and YouTube.

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  6. [...] What is a Blog and Why do You Need One? 2. Two Tools that are Essential to the Growth of Your Chiropractic [...]

  7. [...] that you understand the basic concept of blogging and its importance to growing your practice, let’s take a closer look at how to setup a [...]

  8. [...] isn’t a better way to connect with patients, prospects and your community. Remember, a blog should be the central hub around all of your online communications. Social media platforms like [...]

  9. [...] before I discuss some tips on how to use email newsletters, let’s review what type of web site you should have for your chiropractic practice. If you answered a blog then you not only have been paying attention [...]

  10. [...] my blog since its inception. If so, you should be standing on solid ground in regards to the purpose of blogging and how to set one up for your chiropractic [...]

  11. [...] What is a Blog and Why do You Need One? 2. Two Tools that are Essential to the Growth of Your Chiropractic [...]

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