Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice – Part 8

In Part 7 of this series titled Why Chiropractic Blogs Should Be Chiropractors’ New Patient Internet Marketing Tool of Choice, we discussed one way on how chiropractors can engage prospects through the comment section of each post.

Before we move forward, one of the most important words I used in the above paragraph is engage. If you’re not familiar with the concepts and definition of this word in relations to social media, then I encourage you to read 9 Ways to Engage Your Chiropractic Blog Prospects.

Today, I’d like to continue our focus on the comment section of your chiropractic blog. Through its proper use, you can quickly build relationships with prospects that later can become raving fans.

But, as mentioned in Part 7, if your chiropractic blog doesn’t stimulate comments, what’s the point of having one?

Your chiropractic content needs to be interesting, relevant, and valuable in the eyes of the reader. It should meet the needs, wants, and desires of your prospects as well.

So much so that it achieves one thing — stimulates people to respond!

One caveat: If you’re new to blogging, don’t throw in the towel too soon. Remember, it takes time for your chiropractic blog to be found let alone to have someone comment on your new chiropractic posts.

If you’ll engrain in your mind that digital marketing is slow, then you’ll have the persistence, fortitude, and patience to wait things out before you start seeing the fruit of your labor.

Obviously, as mentioned in Part 5, the aforementioned is accomplished by doing your homework through keyword analysis.

What’s the main goal?

To determine what your target market is searching for through major search engines like Google and Bing.

If you’re armed with this information, you should be able to start writing content specifically around niche-specific keywords, the main power behind your chiropractic content.

Remember, though, that even if you have the world’s best content, if your headline sucks, you’re dead in the water.

Realistically and due largely to content being pushed through status updates, text messages, emails, and RSS feeds, over 80% of blog readers don’t read past the headline if it isn’t enticing enough.

So, you’ve got to learn how to hook them through the headline.

If you need more guidance on how to do this, read Why Your Chiropractic Blog SUCKS and What to do About It.

In the interim, if you work toward mastering the art of writing headlines and valuable content, you’ll be richly rewarded with frequent comments dispersed throughout various blog posts.

But, if you want to take your chiropractic blog to the next level, you must respond to the comments.

In other words, you never want to take for granted genuine comments that add to the conversation.

Why?

Because if you don’t nurture the conversation by acknowledging the commenter, you’ll not only lose a loyal reader but also any chance of doing business with that prospect from that point forward.

So, make every effort to acknowledge the commenter and respond by adding value to the conversation.

If you work at this and take some initiative, you’ll eventually gain the trust of these prospects for potential business.

For example, don’t just say something like “great comment”.

Instead, provide additional insight that not only is seen valuable in the sight of the commenter but also stimulates even more comments from future readers.

Question: How well do you do at responding to comments? Do you hurriedly approve them without adding value to the conversation? Or, do you take the time to add value?

Let me hear your thoughts in the {comments} section below.