Why Chiropractors Need an eMail List

If you’ve been paying attention lately to my most current blog posts, you’ll notice that I’ve been hinting around at how important email opt ins are to your internet marketing success.

Well, today instead of just promoting a certain product or service, I’d like to discuss why chiropractors need an email list.

Before I begin, remember that your chiropractic blog should be setup as the hub of all your online activities. By writing keyword-rich, niche-specific content that meets the needs, wants, and desires of your prospects, your chiropractic blog will be more readily found through major search engines like Google and Bing.

However, driving traffic to your blog for the sake of traffic isn’t worth a dime unless you know how to convert that traffic into quality leads.

Think about that for a moment. If you’ve been focused on checking your daily traffic stats, are satisfied when you see a spike in traffic, but aren’t converting visitors to marketable prospects what’s the point of maintaining your blog in the first place!

Instead, your focus should be on capturing quality prospects through some type of email opt in form that’s prominently placed on your site.

Why?

Because its the most important part of your online marketing funnel.

Here’s how it works …

1. You publish keyword-rich, niche-specific content to your blog.

2. Your blog’s built-in RSS feed broadcasts your content to social media networks like Facebook and Twitter as well as notifies search engines that new content is available.

3. Social media networks and search engines then help funnel interested prospects back to your blog which should lead them into your email list.

Once you have them on your list (unless they unsubscribe), you can then communicate more directly with them about your products and services. Just make sure you don’t SPAM them with irrelevant and useless promotions. In other words, you need to honor your list by providing greater benefits and value.

So, in closing, if you currently don’t have an email opt in form on your blog or website, get one! The easiest way get started is by subscribing to an email service provider like aWeber or MailChimp. These providers typically include email opt in form generators that either you or your webmaster can easily install. Once done, shift your focus more toward lead-generation so that you can start building a list that’s marketable.

Question: Does your website or blog have an email opt in form? If so, how often do you communicate with your list?

Let us know in the {comments} section below.