Why Chiropractors Should Use the RSS Footer WordPress Plugin

One of the problems professional bloggers face is having their content stolen and republished on another website or blog. The technical term for this is called web scraping and can become an annoying problem as the popularity of your blog increases.

Recently, as I was checking my Google Alerts and trackbacks, I noticed the URL of a chiropractic site that was scraping my blog’s content without permission.

Since my content is both copyrighted and registered with Creative Commons, I quickly notified the offender of his violation and politely asked him to remove it as soon as possible.

Fortunately, the owner of the site quickly responded and assured me that my content had been removed. Upon further evaluation, I was able to verify the legitimacy of his statement and found no trace of my content within his site.

However, not every situation is resolved as easily as the aforementioned. So, as a chiropractic blogger, you need to have other safeguards in place to protect your valuable chiropractic content.

One of the ways chiropractors can do so is by using a great little plugin called RSS Footer which was created by Joost de Valk of the Netherlands.

Essentially what RSS Footer does is adds additional text and hyperlinks to either the beginning or end of your RSS feed.

By inserting your blog’s title, author name, and blog’s name, each and every post that’s published will have content ownership stamped within its RSS. This way if your chiropractic content is scraped, you’ll receive full credit for being the original author and it’ll link back to the original source.

To see this in demonstration, please watch the following screencast:

Question: Have you ever found your content scraped? If so, what steps did you take to protect it?

Let us know in the {contents} section below.

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Comments

  1. says

    Hi Patrick!

    As a chiropractic content creator since 1981 I can easily sympathize with you. I’ve had the material I’ve created lifted so many times that I’ve stopped tracking it. Turns out that many who go online just figure that whatever is on the Internet is fair game. Not sure how that value system got established, but it seems rampant.

    Like you, I imagine, confronting someone who has reproduced your content without credit is, well, uncomfortable. When you come up with a solution, please let me know!

    • says

      Bill :: First of all, thanks for stopping by the site. I don’t take it for granted and appreciate your visit.

      Secondly, scraping is frustrating. However, the people who do it really have nothing to gain since the value in the content comes from the original source. Without the source, their site is useless.

      On the other hand, I also see it as a compliment. Since they either don’t have the creative ability or are just down right lazy, at least the content they scrape is deemed valuable since they typically find it through high SERP results .

  2. Joseph Doughty, DC says

    Piracy, is it all bad?

    Check out the Pirate’s Dilemma by Matt Mason for a positive perspective on this issue. You can even download his book for free and he asks for donation if you so choose. The book is well worth the money. :)

    If one is getting their content pirated it may serve as an opportunity for licensing and possibly an alliance with someone who would like to improve upon your work.

    Then again, some times people are just thieves who may or may not be voluntarily aware of their behavior. Where is the line drawn though?

    I think piracy forces innovation. You can’t fight it as William Esteb pointed out. But, there is opportunity some where in there. The chiropractic profession is notorious for its marketers “swiping and copying” each others content, and ideas in hopes of branding themselves.

    Now take for instance Google. There are websites who scrape and post content from another website. After this recent “algorythm” change they pirating sites are ranking higher than the sites with the original content.

    The down side to having the “right click” feature disabled Dr. Mac is it also disables my ability to easily correct my spelling when making a comment. As you can see above algorithm was spelled incorrectly and required extra steps to look up to verify the spelling as opposed to a quick spell correct via my spell checking functions in my browser.

    • says

      I disabled the “right click” just to frustrate you, Dr. Doughty! ;-)

      I agree with your points but still do the best I can to protect my content.

      Before I started using WP CopyRight Pro, I ran across multiple farm sites that scraped my content. Since it’s been installed, I haven’t had as many problems.

      In addition, the RSS Footer plugin just adds additional protection of ownership. Call me picky but I’d rather have someone contact me personally and request the ability to duplicate my content with full credit noted instead of just ripping it off.

      Thanks again for your invaluable perspective!

  3. Rod says

    Hi Patrick ….

    In regards to copyright protection, i take it that your “Top 3 Tips For Piracy Protection” are

    1. The use of the WP plugin by Joost de Valk called RSS Footer…

    2. The use of the WP Copyright Pro software

    3. The use of a Creative Commons licence

    so i have 2 questions …

    1. is there anything else that you recommend …

    2. do you still use the creative commons licence … even their toughest licence still looks very broad to me as it still allows people to > Share – to copy, distribute and transmite the work

    Doesn’t that still give people a license to copy? Can you explain that in a little more detail please

    regards
    Rod

    • says

      Rod,

      Here are answers to your questions:

      1. Regarding just blog content, no, there really isn’t anything else I’d recommend.

      But, if you’re talking about membership content, then I’d highly recommend Digital Access Pass in combination with S3 Media Vault. I use them both exclusively on my membership sites like Blogging Chiros, Chiropractic Blog Designs, and Mobile Marketing for Chiropractors.

      2. Yes, I still use the Creative Commons license and think it’s still the best approach.

      I don’t mind people sharing my content, whether it’s through digital medium or print medium, as long as they give me full credit for the article with a link back to its original source.

      By doing so, it shows search engines that I’m the original author of the content which builds my authority online plus it builds additional links back to my site which helps increase PageRank.

      I trust this helps answer your questions. Thanks for interacting and I trust all is well in Australia!

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