In the world of business, time is money. Especially within a service-oriented business like chiropractic — if you aren’t seeing patients, you aren’t making money.
So, one of the questions you may be asking yourself is how can you afford to spend time in social media without losing money in your practice?
Let’s face it, if you manually monitored and updated each one of your social media accounts throughout the day, it would take too long to see the return-on-investment compared to a five-to-ten minute adjustment.
Stephen Covey once so eloquently stated, “Technology is a wonderful slave but a horrible master.”
My paraphrase is if you don’t know how to master technology, you’ll lose in this new era of internet marketing.
So, the key is to find efficient solutions to these problems that still allow you to communicate effectively through various platforms.
The first solution can be found through a free service offered by Ping.fm.
Once you sign up, you’ll have the ability to link to as many as thirty-plus social media networks.
Then, when you update your status through their site, they’ll distribute the update to the accounts you pre-designated.
Ping.fm does a phenomenal job of making your life more efficient. Especially when you have multiple accounts that you or your chiropractic assistant are trying to manage.
Another nice feature is the ability to update your status even when you’re away from the office computer. Mobile phone services like SMS, email, instant messaging, Skype over Wi-Fi and WAP allow you to quickly update your status on-the-go.
So, if you have an epiphany sitting in Starbucks on how you can completely eradicate the community of subluxations, just pull out your mobile phone and type away. Your network of followers, friends, patients and prospects will be instantly updated!
You’re probably thinking that that’s all well and good but what if your epiphany involves fresh video content?
Even though Ping.fm is promising video distribution in the near future, TubeMogul.com wins hands down as the solution for quick video distribution to multiple sites.
Their concept is the same. Once you sign up, TubeMogul allows you to link your other video hosting accounts to their’s. Then, it’s just a one-time upload and away your videos go freely distributed among your various sites.
In our world of ever-changing technology and social media evolution, sites like Ping.fm and TubeMogul make our social lives more efficient. To maximize your time and capitalize on their resources, stop by these two sites, sign up and start efficiently managing your social media accounts today. Don’t allow technology to become your master!