One of the main questions I receive from chiropractors in regards to starting a chiropractic blog is what topics should they write about.
At first, one would think that this is an asinine question but, in their defense, unless chiropractors fully understand the purpose of starting a chiropractic blog, then why do it?
Even though statistics point to the dismal lack of chiropractic blogs, I assure you that the blogosphere AND the chiropractic profession doesn’t need another mediocre blog that isn’t grounded within a true vision, purpose and focus toward advancing its message. Without the aforementioned, it’s simply better not to start.
If you’re needing more direction on this, please read the most read post of next generation chiropractor titled 6 Essential Reasons Why You Need a Chiropractic Blog.
It should cause the paradigm shift you need to move your thinking more toward inbound marketing.
But, if you have a vision, know your purpose and are laser-focused on your market, then let’s look at four ways to guarantee that your chiropractic prospects find your chiropractic blog.
1. Use Keyword Research Tools for SEO
Before you start a blog or decide on what content to write about, it really pays to do your homework.
In other words, you need to know your market. I recommend that you spend some time analyzing certain keywords and how they’re being used by your market via major search engines like Google.
How does one achieve this?
If you’re new to blogging, then I suggest you start with Google.
If you need to refine your search, then sign up for Wordtracker.
Even though Wordtracker cost money, you’ll see tremendous value in what they provide from day one.
2. Use Twitter
After you’ve spent some time building your keywords, it’s time to look to other sources to see what hot trends are being discussed nationally.
With Trendistic, simply enter in what you’re looking for (i.e. “health concerns”, “health trends”, “health alerts”) and scan the plethora of tweets discussing your query.
After you discover what the most popular topics being discussed on Twitter are, start organizing these topics within an editorial calendar.
Then read Why Your Chiropractic Blog Sucks and What to Do About It to learn how to write headlines with a hook.
After that, combine your Twitter research with your keyword research. By concentrating on the primary keywords, you’ll start writing blog posts that grab the attention of chiropractic prospects simply through their niche-specific search queries.
3. Use Evernote
As the creative writing juices start to flow and you understand how to watch for relevant trends via Twitter, start categorizing tweets for future reference.
For example, if I see a tweet that discusses valuable information relevant to blogging and social media, I’ll immediately email that tweet into Evernote with its appropriate tag.
Later, if I need to write a blog post around that topic, all I need to do is click on the appropriate tag within Evernote and start writing.
If you get into the habit of this, it’ll greatly cut down your research time when writing on a particular subject.
TIP: When out and about, get into the habit of using your smartphone to capture relevant blog post topics via Twitter as well. Just quickly scan tweets and email the most relevant ones straight to Evernote. You’ll be amazed at how much more organized you’ll become by doing so. And, as an added bonus, you’ll never grow short of material to write about since you’ll have a database full of links that’ll stimulate new ideas and topics for your editorial calendar.
4. Use Scribe
If you struggle with this, then I highly recommend you check out Scribe.
After writing a blog post, Scribe will then analyze the content to make sure it abides by SEO best practices.
If it doesn’t, Scribe will suggest changes that need to be made in order to rank higher on the SERPs.
Engage your readers.
By following the above four tips consistently, over time you’ll not only notice higher page rankings but also will experience one of the many pleasures of using Web 2.0 technology — engaging chiropractic prospects in the conversation.
Once you’re able to engage chiropractic prospects in the conversation repeatedly, you’ll start enjoying the benefits of a chiropractic community built on trust.
And, as I always say, trust is the catalyst of doing business whether its online or off.
Question: What other ways are you using to attract chiropractic prospects to your chiropractic blog?