Online authority is a big deal. It not only helps your blog’s PageRank but also builds credibility with both your audience and major search engines.
Don’t believe me?
Instead, it’s Google’s way of refreshing its system. In other words, it’s their attempt toward accurately indexing content linked to the original authors. By doing so, original authors get credited with higher PageRank whereas scrapers get dumped.
With the beta introduction of Google+ linked with +1s, Google can now more fully test a system of site ownership using those two entities.
In a nutshell, Google allows site owners to attribute authorship by linking their Google+ profiles to their blogs and vice versa.
Here’s how it works …