Blog

Jun 08 2015

How to Choose Web Hosting for Your Chiropractic Website

Last Update July 25th, 2016 — As time goes on, your chiropractic website will become the heart of your digital media platform. If you choose WordPress as a content management system for your site, you can hardly go wrong.

This free and open source software is popular enough to enjoy lots of support, easy enough for beginners to use, and flexible enough to create almost any kind of website or blog that you can imagine.

WordPress is the most popular website CMS on the Internet today, and there’s really no reason to buck this trend for the vast majority of local business sites including chiropractors.
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Jun 01 2015

A Complete Guide on How to Choose the Perfect Domain Name for Your Chiropractic Clinic

Last Update July 25th, 2016 — In this digital age, people are turning to the Internet more frequently when searching for local products and services.

Since chiropractic is a service-based business, chiropractors need to make sure they have a strong local web presence so that their services are more easily found.

A strong presence in local search juxtaposed with a lead-generating chiropractic website can keep waiting rooms and phones busy.

One very important part of that local presence is having a strong chiropractic domain name.

Apr 15 2015

What Every Chiropractor Ought To Know About Google’s Mobile Update

On Thursday, February 26, 2015, Google notified the world of an upcoming algorithm update that will be rolled out on April 21st. More specifically, this algorithm update will target websites that aren’t mobile-friendly.

Here’s how Google phrased it over at Google Webmaster Central:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Obviously, the date is important but did you notice the word in bold.
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Feb 22 2015

Chiropractic Blog Writing Made Simple

chiropractic blog writing

I started this blog in April of 2009. Its goal is to teach and train chiropractors how to use a blog to market their chiropractic practice.

Even though I had been blogging prior to 2009, one of my main motivations to launch Next Generation Chiropractor came from Richard Telofski, an author, consultant, competitive strategist and intelligence analyst.

In 2008, Mr. Telofski published what was known as The Back Blog Brief. In his study, Telofski found that there is a high correlation between the average chiropractic patient and the average blog reader, yet the opportunity is not being exploited by chiropractors.
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Nov 13 2014

Little Known Secret
to Attracting New Patients

Chiropractic Marketing

Never in the history of chiropractic has there been more ways to get the message of chiropractic out to the masses than there are today. Besides old school ways like newspaper ads and direct mailers, chiropractors now have a myriad of choices at their disposal that help advance their cause for pennies on the dollar.

For example, advancing technologies allow chiropractors to easily promote their message through their chiropractic websites, social media sites like Facebook and Twitter, email, text, pay-per-click ads, video marketing on YouTube, and local listing opportunities just to name a few.

But even though they have more choices doesn’t mean they’re reaching more new patients. Instead, chiropractors miss most opportunities simply because they don’t understand the technology, aren’t sure how to implement things or don’t have a clue on how conversion funnels work.
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