Chiropractic Marketing Ideas, Tips and Strategies
Last Update July 25th, 2016 — When chiropractors choose a content management system, or CMS, for their chiropractic website, WordPress really is their best choice.
How do I know this?
Because over the years, I’ve used and built hundreds of chiropractic websites in WordPress, Joomla and Drupal.
Which one do I prefer?
Last Update July 25th, 2016 — As time goes on, your chiropractic website will become the heart of your digital media platform. If you choose WordPress as a content management system for your site, you can hardly go wrong.
This free and open source software is popular enough to enjoy lots of support, easy enough for beginners to use, and flexible enough to create almost any kind of website or blog that you can imagine.
WordPress is the most popular website CMS on the Internet today, and there’s really no reason to buck this trend for the vast majority of local business sites including chiropractors.
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Last Update July 25th, 2016 — In this digital age, people are turning to the Internet more frequently when searching for local products and services.
Since chiropractic is a service-based business, chiropractors need to make sure they have a strong local web presence so that their services are more easily found.
A strong presence in local search juxtaposed with a lead-generating chiropractic website can keep waiting rooms and phones busy.
One very important part of that local presence is having a strong chiropractic domain name.
On Thursday, February 26, 2015, Google notified the world of an upcoming algorithm update that will be rolled out on April 21st. More specifically, this algorithm update will target websites that aren’t mobile-friendly.
Here’s how Google phrased it over at Google Webmaster Central:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Obviously, the date is important but did you notice the word in bold.
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I started this blog in April of 2009. Its goal is to teach and train chiropractors how to use a blog to market their chiropractic practice.
Even though I had been blogging prior to 2009, one of my main motivations to launch Next Generation Chiropractor came from Richard Telofski, an author, consultant, competitive strategist and intelligence analyst.
In 2008, Mr. Telofski published what was known as The Back Blog Brief. In his study, Telofski found that there is a high correlation between the average chiropractic patient and the average blog reader, yet the opportunity is not being exploited by chiropractors.
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