I started this blog in April of 2009. Its goal is to teach and train chiropractors how to use a blog to market their chiropractic practice.
Even though I had been blogging prior to 2009, one of my main motivations to launch Next Generation Chiropractor came from Richard Telofski, an author, consultant, competitive strategist and intelligence analyst.
In 2008, Mr. Telofski published what was known as The Back Blog Brief. In his study, Telofski found that there is a high correlation between the average chiropractic patient and the average blog reader, yet the opportunity is not being exploited by chiropractors.