Never in the history of chiropractic has there been more ways to get the message of chiropractic out to the masses than there are today. Besides old school ways like newspaper ads and direct mailers, chiropractors now have a myriad of choices at their disposal that help advance their cause for pennies on the dollar.
For example, advancing technologies allow chiropractors to easily promote their message through their chiropractic websites, social media sites like Facebook and Twitter, email, text, pay-per-click ads, video marketing on YouTube, and local listing opportunities just to name a few.
But even though they have more choices doesn’t mean they’re reaching more new patients. Instead, chiropractors miss most opportunities simply because they don’t understand the technology, aren’t sure how to implement things or don’t have a clue on how conversion funnels work.